Doha, Qatar - 31st May 2011 - Mannai Trading Company's Heavy Equipment Division held a special JCB breakfast for customers. The private breakfast was attended by many loyal clients and hosted by Mannai HED Management along with 4 top JCB executives in the region.  Guests were individually shown the new generation JCB backhoe loaders during the event. 

Wraps have come off the most efficient JCB backhoe loader ever, offering average fuel savings ranging from six to 16% at typical daily work rates. The savings are largely achieved through the introduction of a new EcoDig system incorporating three hydraulic pumps.

"The new generation of backhoe loader represents a significant investment from JCB and the result is JCB's most efficient backhoe loader ever which has been designed with fuel economy firmly in mind.  Whether loading, roading or digging JCB's latest generation of backhoe offers our customers a machine that works harder but uses less fuel," said Luigi Rubinacci, General Manager of HED and AfterSales.

Customers were hit immediately by the striking new design of the machine, which exudes ruggedness and strength thanks to a re-styled counterweight and new vertical grille pressings which offer an even more aggressive feel.  The sharper lines on the excavator and loader profiles contribute to the robust look, while the sloping bonnet retains excellent forwards visibility.

"JCB has been at the forefront of backhoe design for almost 60 years and through innovation we continue to raise the bar and offer our customers machines which have superior performance and are more cost efficient and comfortable to operate," one of the JCB officials said.  "We believe the new JCB backhoe will cement our position as the world's bestselling brand in a market which we expect to grow significantly over the next five years."

In addition, the machines benefit from a host of new features including:

  • Improved cab for greater comfort

  • New heated front screen - an industry first for backhoe loaders

  • An optional in-cab hot drinks machine

  • Power brakes providing proportional braking and fuel economy improvements

  • Combined hammer and bi-directional circuit for excellent versatility in attachment use

  • A nine metre factory-fitted hose reel for improved productivity and versatility

"JCB's world beating range of backhoe loaders has truly moved further ahead of the competition with the unveiling of a new generation of machines in Qatar which offer customers more versatility, productivity, cost efficiency and comfort.  This event was truly a memorable one knowing that customers were thrilled with this new JCB product that is not only extraordinary, but also comes with the continually improved and efficient AfterSales," Mannai HED Manager, Sridhar V, also added.

Mannai HED offers sales and after sales support for heavy equipment lines including Grove cranes, TCM forklifts, Massey Ferguson agricultural tractors, farm equipment, DAF Trucks, Eicher Trucks, Compair  air compressors, Thermoking transport refrigeration  Elgin road sweepers, Daewoo buses and Detroit Diesel engines.

For further information about Mannai Heavy Equipment Division vehicles, visit www.mannaiheavyequipment.com, or contact Mr. Hichem Said Mr. Hashim El Gendi  on 44076300/ 44076316 , Fax: 44076349.

-Ends-

About Mannai Automotive Group
Mannai Automotive Group  has been with market for almost 60 years and is now firmly established as one of the premier motor groups in Qatar, also supplying new and certified pre-owned cars to many loyal and satisfied customers from purpose built showrooms in Doha (Ramada Junction), Al Wakra and Umm Al-Afai.

Mannai Automotive Group holds exclusive franchises for leading vehicle manufacturers Cadillac, Hummer, GMC, and Subaru. We offer clients the widest possible choice of vehicles supported by an extensive network of after-sales service centres manned by a dedicated workforce of Mannai Automotive professionals.

Mannai Automotive Group is part of Mannai Corporation, one of the largest trading and services group in the state of Qatar.

For up-to-date news and information go online at www.mannaiautos.com.

For further information, please contact:
Samer El Jizi
Marketing and CRM Manager
Mannai Trading Co. - Auto Group, Doha, Qatar
Telephone: +974 4455 8010
Email: samer.jizi@mannai.com.qa

© Press Release 2011