(ST. PETERSBURG, Fla.) – Majid Al Futtaim Retail, operator of Carrefour in the Middle East, Africa and Asia, is directly integrating its in-house technology and advanced analytics pipeline with the CitrusAd retail media platform, to accelerate the offering across all its markets in the coming weeks. Majid Al Futtaim operates over 375 Carrefour stores in 17 countries, and serves more than 750,000 customers daily and employs more than 37,000 people.
By combining CitrusAd’s retail media technology with Majid Al Futtaim’s data and advanced analytical capabilities, the exclusive Carrefour franchisee will be providing brands and suppliers with unprecedented access to insights and relevant first-party data to drive meaningful growth. Majid Al Futtaim Retail is the first retailer in the wider region to offer such transparent access for supplier success via the CitrusAd platform, signaling an exciting long-term strategy into digital retail media. The integration will provide personalization, enhance customer shopping experiences, whilst empowering suppliers with the ability to launch sponsored products, display ad campaigns and more at the point of purchase to grow sales and accurately measure their ROI via real-time reporting dashboards. All this is achieved while registered and guest customers’ privacy data is kept safeguarded at the highest standard within the Carrefour platform ecosystem.
Globally there is a significant shift of digital advertising dollars moving into digital retail media opportunities similar to this offering from Carrefour and CitrusAd, which combines a strong omnichannel retailer destination with the right technology. Investment from brands is increasing due to the reporting transparency combined with the impact and influence ecommerce shelf space and display ad activity is proving to have to a brand’s online sales and in-store sales growth.
Majid Al Futtaim introduced Carrefour to the UAE in 1995 and owns the rights to operate the brand in over 30 countries across the Middle East, Africa, and Asia.
“As a pioneer in data transformation, we are unlocking our first-party data that spans across our geographies and a wide range of digitization initiatives. We believe that everyday should be effortless, which is why we are integrating with CitrusAd‘s open API to enable our supplier community to achieve better results while offering added personalization for our customers,” said Nalla Karunanithy, Chief Digital Officer at Majid Al Futtaim Retail.
CitrusAd Co-Founder Nick Paech stated, “We are delighted to be invited into Majid Al Futtaims’ Carrefour’s ecosystem and long-term strategy. They are a strong, exciting omnichannel retailer with an ecommerce destination of influence, this fact combined with our technology will make for a very exciting retail media journey for them and their brands. We look forward to playing our role in Carrefour’s continued success and offering a refreshingly easy to use and impactful solution to the region’s brands and agencies.”
© Press Release 2021
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.