Sales of eco-friendly products increased in the Middle East
Dubai, UAE - Konica Minolta Business Solutions Middle East FZE has announced that its sales in the Middle East has been well underway in fulfilling the Eco Vision 2050, in line with Konica Minolta Inc.'s aim to reduce CO2 emissions by the year 2050. Launched in 2009, Konica Minolta Inc. targeted reducing CO2 emissions by 80%, with 2005 as the baseline. The Medium-Term Environmental Plan 2015, also launched in the same year, aimed to reduce emissions by 20%.
According to Managing Director Mr. Koichi Suzuki of Konica's Middle East Branch, sales in the Middle East of environmental technologies have been on the rise since the end of last year, reflecting the number of eco-conscious companies in the region. In the Gulf countries, sales increased in Saudi Arabia at the fastest rate, with the United Arab Emirates being the second biggest consumer of eco-friendly printers.
These eco-friendly printers use different technologies in order to enhance economic benefits for businesses through their bizhub e-series. For example, the printers reduce power consumption to a mere 1 watt during its sleep mode. The printers will replace oil-derived materials with more recycled materials. Although the initial costs of eco-friendly printers may be higher than their counterparts, The Eco Vision 2050 is a long-term environmental vision that will guide companies in the right direction to contributing to a sustainable earth and society.
Mr. Suzuki further stated, "Among the many milestones in our overall Eco Vision, we have been actively looking to reduce petroleum-based resource usage by 20% (per unit of sales), build up product recycling systems in each region and aim for a recycling rate of 90% or more. We are very proud to see such a responsive reaction to our plan from our partners in the Middle East who recognize the importance of investing in green technology."
With these strong long-term visionary plans launched in 2009, Konica Minolta takes thought leadership of the printing industry by setting high standards that drive balanced and sustainable growth.
Mr. Koichi Suzuki added, "Eco Vision 2050 comprises specific approaches and targets for four objectives: preventing global warming, supporting a recycling-oriented society, reducing the risk of chemical substances, and restoring and preserving biodiversity, and we are seriously pursuing our plans to achieve these objectives."
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About Konica Minolta Business Solutions Middle East FZE
Konica Minolta Business Solutions Middle East FZE, based in Jebel Ali Dubai, UAE, is a wholly owned subsidiary of Konica Minolta, Inc., Tokyo, Japan. The company delivers services and distributes systems and solutions that fulfil all the requirements of the entire document life cycle for clients in the office and production printing area. Konica Minolta's Optimized Print Services (OPS) concept combines consultancy, hardware, software implementation and service operation in order to enhance business process efficiency and cost-effectiveness. Its product range extends from colour and monochrome multifunctional and production printing systems, to laser printers and all-in-ones, and to management software that integrates devices seamlessly into work processes and IT environments. To support customers optimally with powerful and sustainable solutions, technology leader Konica Minolta continuously invests in research and development work and regularly sets new standards.
Konica Minolta Business Solutions Middle East FZE is represented by distributors in 9 countries in the Middle East.
With over 41,500employees around the world (as of December 2012), Konica Minolta, Incearned net sales of over ¥813 billion (US$ 7.9 billion) in the financial year 2012/13.
For further information about the company, visit www.konicaminolta.com/me or
http://www.biz.konicaminolta.com/where_to_buy/index.html#Middle East
© Press Release 2014
