Iron Mountain unveils its refreshed brand and growth strategy focused on unlocking the potential of data

• The growth strategy focuses on key areas of products and services
• Iron Mountain is committed to unlocking the hidden potential of data and becoming its clients’ most trusted partner

Dubai, United Arab Emirates: Iron Mountain Incorporated (NYSE: IRM), the storage and information management services company recently announced its refreshed brand and growth strategy in an open letter by the company’s President and CEO, Bill Meaney. As most companies are in their digital transformation journeys, Iron Mountain is continuously working on opportunities to serve its customers better through constant innovations, services and offerings that match the evolving ways business works today and will work in the post-pandemic world.

In fact, Iron Mountain is joining its customer’s transformation journey, with its own brand transformation including a new brand identity – a new tagline, logo and purpose statement – that reflects the company’s expanded offerings and reaffirms its commitment to customers’ own information management journeys including their digital transformation efforts. Iron Mountain’s new tagline CLIMB HIGHER™ tells the story of its journey to becoming a strategic partner that enables customers to reach new heights by helping them take control of their assets and turn them into actionable insights. The new logo and tagline illustrate the company’s purpose: “to be our customers’ most trusted partner for protecting and unlocking value from what matters most in innovative and socially responsible ways” as mentioned in the letter.

Cenker Ozhelvaci, VP and GM Emerging Markets, Managing Director of Iron Mountain UAE and Turkey said: “We’ve launched 70 years ago globally and have been in the UAE for 4 years now, and this market is important to us. We are seeing customers in this market increasingly trusting us with their most valuable data. For that, we want to keep giving them more, making the most out of their data and ultimately become their most trusted partner so we climb higher together. The UAE has the right talents, amazing businesses of all sizes and so much potential. We are keen on helping our customers in this market, optimize the growth potential in their own and personal way based on their own data.”

Over the last five years, through customer input and intentional investment in solution development, Iron mountain has grown the total addressable market (TAM) servicing to over $80 billion globally. Not only has the addressable market for expanded products and services grown by over 8 times, but these new areas have double digit industry growth rates.

The brand transformation, parallels Iron Mountain’s growth plans and the services it offers. In an effort to support its 500+ customers who face extraordinary pressure to extract more insights from their stored assets and become their most trusted partner, Iron Mountain is identifying and implementing innovative solutions, with the focus on the following key areas:

• Content Service Platform (CSP) -- The only platform on the market with mature AI/ML capabilities that brings physical and digital content together to help solve customer challenges.
• Secure Offline Storage -- We provide customer storage for data offline and offsite in a climate-controlled vault that is air-gapped for added security against ransom attacks.
• Secure IT Asset Disposition (SITAD) -- We’ve built on our strong heritage around data security and chain of custody, to handle the process of disposing surplus new and used equipment in a safe and ecologically responsible manner.
• Fine Arts and Entertainment Services -- Our multi-business line is driving a different level of growth that goes beyond storage, offering more opportunities for studios and artists to preserve, restore and distribute their creations to wide audiences.
• Small & Medium Businesses -- We assist small and medium businesses with robust information management programs that fit their unique needs at scale,putting our customers in control of their information.
• Data Centers -- We’re enabling organizations to achieve hybrid IT infrastructure solutions between their use of public clouds as well as private clouds by providing secure and compliant data centers, sustained on 100% renewable energy, across three continents.

“One key learning from the past year particularly is that companies can continue to deliver traditional records and information management services with excellence and go beyond to deliver new, innovative solutions that unlock greater access and intelligence, all at speed and scale to address urgent and long-term needs.” Concluded Cenker Ozhelvaci.

© Press Release 2021