The advantages of social network media have been highly publicised in the press as of late, prophesised as the communication tool of the future for businesses to relate to their clients, and to even humanise brands. Its reach seems inescapable, and has seen the addition of many brand names in all manner of industries, as well as celebrity endorsements.
Since the start of 2009, InterContinental and Crowne Plaza Dubai Festival City have taken advantage of two such media, Twitter and Facebook, as voices to inform their followers of hotel and restaurant promotions, with marked success. Both InterContinental and Crowne Plaza have Twitter accounts, each with over 1,500 followers, and a Facebook Fan Page for each outlet. These budding communities are invited to discuss the properties, and are even given online offers exclusive to them.
This Friday 10th April 2009 both the InterContinental and Crowne Plaza hotels plan to go one step further, and offer their followers a free room giveaway. The first three Twitter Followers of each hotel to 'Tweet' a reply to their profiles at a certain time on Friday afternoon will receive a complimentary night's stay at the respective hotel, plus breakfast on Saturday 11th April 2009. The giveaway is the first of its kind for both of the hotels, and a demonstration of the new potential online marketing has for the industry.
Instructions of how to participate in the free room giveaway will be posted on the Twitter profiles for InterContinental and Crowne Plaza Dubai Festival City on Friday morning, which can be found at www.twitter.com/intercondfc and www.twitter.com/crowneplaza.com.
-Ends-
Both InterContinental and Crowne Plaza Dubai Festival City are part of the InterContinental Hotels Group
InterContinental Hotels Group PLC (IHG) of the United Kingdom [LON:IHG, NYSE:IHG (ADRs)] is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 3,700 hotels and more than 558,000 guest rooms in nearly 100 countries and territories around the world. IHG owns a portfolio of well recognised and respected hotel brands including InterContinental® Hotels & Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels and Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites® and Hotel Indigo®, and also manages the world's largest hotel loyalty programme, Priority Club® Rewards, with over 33 million members worldwide.
The company pioneered the travel industry's first collaborative response to environmental issues as founder of the International Hotels and Environment Initiative (IHEI). The IHEI formed the foundations of the Tourism Partnership launched by the International Business Leaders Forum in 2004, of which IHG is still a member today. The environment and local communities remain at the heart of IHG's global corporate responsibility focus.
IHG offers information and online reservations for all its hotel brands at www.ihg.com and information for the Priority Club Rewards programme at www.priorityclub.com.
For the latest news from IHG, visit our online Press Office at www.ihg.com/media
For further press information please contact:
InterContinental Dubai Festival City
PO Box: 45777
Dubai, United Arab Emirates
Contact:
Rob Singleton,
PR & Marketing Executive
Tel: 9714 7011059
Fax: 9714 2329095
E-mail: rob.singleton@ichdfc.ae
© Press Release 2009
