Alliance to complement InSinkErator's bid to improve market reach across Middle East region

September 26, 2012: InSinkErator, a business unit of Emerson Electric Co. and the inventor and world's largest manufacturer of food waste disposers and steaming hot water taps for home and commercial use, has entered into a strategic distribution partnership agreement with Al-Futtaim Electronics Company LLC, a wholly owned subsidiary of the Al-Futtaim Group. The move is part of the company's continuing efforts to increase brand awareness and mark a stronger market presence across the Middle East region. 

Under the terms of the agreement, Al-Futtaim will be distributing InSinkErator's diverse range of products, particularly its domestic line of food waste disposers and steaming hot water taps, across the UAE and Oman. In return, InSinkErator will provide key support for the Al-Futtaim Electronics' sales team, which include promotions, product trainings, sales and after sales servicing, marketing, advertising and PR initiatives. According to InSinkErator senior executives, the company chose to partner with the Al-Futtaim because of the Group's strong commitment to its consumers in the region and the common core values that they share--quality, reliability and integrity.

"The Middle East region is one of the fastest growing environmental technology markets, where consumers have become more aware of the need to patronize green and eco-friendly products. In line with this, InSinkErator is looking to address this demand by leveraging our world class environmentally compliant line of products across these discerning consumers in the region," said Mohamed Karam, Business Development Manager ME & Africa, InSinkErator, Emerson FZE. "Our new distributor agreement with the Al Futtaim Group will allow us to extend our reach towards our intended markets in the Middle East. Al-Futtaim's extensive presence and extreme dedication to their consumers coupled with our strong product portfolio will surely make for a winning combination; adding more value to the products we offer."

"We are looking forward to working closely with InSinkErator, which is widely known as the No. 1 choice of professionals from all over the world. Partnering with InSinkErator reflects our move to provide our consumers with highly eco-friendly products that are not only best in industry but also come from a time tested heritage company," concluded Sachin Wadhwa, Director - Al Futtaim Electronics Company.

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About InSinkErator:
InSinkErator, a business unit of Emerson Electric Co., is the inventor and world's largest manufacturer of food waste disposers for both household and commercial applications and is the clear global market leader. InSinkErator products are available in the United Arab Emirates through a wide network of retailers. For more information, please call +971 4 8118282, e-mail mohamed.karam@emerson.com or visit www.insinkerator.com.

About Emerson:
Emerson (NYSE: EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology and engineering together to provide innovative solutions for customers in industrial, commercial, and consumer markets through its network power, process management, industrial automation, climate technologies, and tools and storage businesses. Sales in fiscal 2011 were $24.2 billion. For more information, visit www.Emerson.com.

Al-Futtaim Electronics
Al-Futtaim Electronics is part of Al Futtaim group and is a leading distributor, retailer and customer care provider for globally recognised brands like Panasonic, Sanyo, Toshiba, Nokia, Microsoft Xbox and AFTRON. The AFE portfolio also includes Techserve, the renowned customer service provider of the aforementioned brands. AFE has been seen as a trendsetter in the burgeoning electronics market with innovative products and provides complete solutions to small and large businesses. These include consumer electronics, home appliances, air-conditioning, office automation, telecommunication, computers, home automation, system integration, parts and accessories, IT services, and networking.

For more information, please contact:
CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
Fax: +971 4 3988137
Email: info@communigateme.com
Website: www.communigateme.com  

© Press Release 2012