Telematics WLL, Panasonic's telecommunication distributor in Bahrain to distribute new telecoms range

Jun 01, 2004

Panasonic, the leading global manufacturer of consumer electronics, home appliances and telecommunication products has announced the launch of an innovative range of GIGARANGE Digital Cordless phones. The phones will be available through Panasonic's telecommunications distributor in Bahrain, Telematics WLL.

Telematics WLL, part of the Computer World Group has been associated with Panasonic Telecommunication since 1989. Emphasizing the company's commitment to Panasonic, Adel Al Safar, Chief Executive Officer, Telematics commented that Telematics would continue to drive Panasonic's market share in the telecommunication products market in Bahrain. The Computer World Group is one of the biggest IT and Telecom solution providers in Bahrain, representing leading IT multinationals such as Dell and Microsoft in Bahrain.

As part of the new range of cordless phones which are ideal for home users, Panasonic has introduced a high end digital cordless phone line-up that includes the GIGARANGE 'Made in Japan' 2.4Ghz KX-TG2360 and KX-TG2361, and the 1 GHz GIGARANGE Digital Cordless Phones KX-TCD510 and KX-TCD500 in the mid-range, each equipped with advanced applications for more effective communication.

Commenting on the new range, Shigeru Uno, General Manager, System Sales Dept., Panasonic Marketing Middle East FZE, stated, "Panasonic's core philosophy of making communication simple and user-friendly is reflected in the Digital cordless phones. We have introduced newer features using leading-edge technology and innovations created by our team of researchers. Globally, the market for digital cordless phones is expanding

rapidly. The Middle East being no exception, we have marked it as one of our key growth areas. As part of that strategy, we will be launching the latest state of the art digital cordless phones toallow our Bahraini customers to experience first-hand the benefits of Panasonic's new-age communication instruments."

Made in Japan and packed with attractive features, the new GIGARANGE cordless phones, TG2360 and TG2361 have a 2.4GHz frequency hopping facility. The Talking Caller ID (in English only) facility announces the caller's name in between rings, using the text-to-speech technology. It is also fitted with a Voice Enhancer Technology, which creates a frequency bandwidth similar to that of the original voice improving the sound quality, and a programmable Dial Lock facility. The TG2361 comes with one additional cordless handset in the box, which makes it convenient for multiple users in the home.

Other attractive features of these models is the handset speakerphone, dual keypads with speakerphone, digital answering system, intercom and dial lock which is programmable.

The Digital Cordless range KX-TCD510 and KX-TCD500 models offer attractive features like Caller ID through different LED (light emitting diode) colours and specific ringer toners, Caller ID Memory of fifty entries, digital answering system of up to eighteen minutes, thirty-two polyphonic ring tones and multiple handsets capability. Panasonic has equipped both telephones with a six-line display featuring blue lighting, which makes navigating through the menu by joystick an easy task. Even those who have their hands full can conduct a telephone conversation in the very best digital quality thanks to the optional headset connection and the hands-free speaking function.

Panasonic is also offering their advanced PBX systems from 3 lines / 8 extensions up to 192 lines / 448 extensions. The 2004 line-up includes both analog and digital systems with most of the advanced functions like ISDN capability, uniform call distribution and

advanced voice processing capability. Panasonic has also introduced the Hybrid IP-PBX models TDA30, TDA100 and TDA200 which offers integration of voice / data capability in one solution. In this line up, Panasonic has systems that can offer from 40 to

up to 256 ports capability. These digital PBX systems provide an integrated voice / data solution by using a proprietary VoIP card for complete solution for office use.

"Our Bahrain customers have shown a high degree of loyalty to Panasonic telecommunication phones. We are, therefore, happy to offer them exciting and innovative solutions including wireless solution and call center solutions through our new Hybrid IP-PBX systems. Since our systems are modular, the customer pays for only what they need, making telecommunication very cost efficient" said Uno.

-Ends-

Editor's Note:
Matsushita Electric Industrial Co., Ltd., (MEI) best known for its Panasonic brand, is a worldwide leader in the development and manufacture of electronics products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company posted consolidated sales of US$71.92 billion for the fiscal year ended March 31, 2004. For more information, visit the Matsushita web site at http://www.panasonic.co.jp/global/top.html. Panasonic Gulf FZE (PGF) is MEI's first subsidiary company in the Middle East, followed by Panasonic Marketing Middle East FZE (PMM), which is the regional marketing headquarters of MEI for operations in the Middle East and African countries.

For further informtion, please contact:
Suraj Padukone
Panasonic Marketing Middle East FZE
Manager, Advertising, PR & Web
P.O.Box 17985,
Jebel Ali,
Dubai,
UAE
Tel: +971 4 8819880
Fax: +971 4 8814311

© Press Release 2004