Sleek and modern styles with advanced features to capture and create photo-quality prints
DUBAI, UAE, May 03, 2004 – HP (NYSE:HPQ) launched its new Photosmart R707 digital camera for outstanding photography and their latest portfolio of innovative printing products in the DesignJet 30 and 130 series, that produce vibrant colour printing and imaging solutions while driving costs down at its special event held at the Madinat Jumeriah in Dubai today.
The HP Photosmart R707 digital camera with 5.1 mega pixels, boasts a host of innovative features to help produce successful photos and an enjoyable digital photography experience for the user. These include a world’s first for HP, an in-camera red-eye removal option that can correct pictures after they are taken, as well as HP’s patented Adaptive Lighting technology which automatically brightens selected areas of high contrast photos to give brighter, more true-to-life shots. An auto focus assist light also allows for sharp, clear pictures, even in low light situations.
The sleek new HP Photosmart R707 digital camera benefits from HP’s Instant Share technology, which allows easy downloading, printing, viewing and sharing by email or via the web. An orientation sensor is included within the HP Photsmart R707 digital camera ensuring that each snap is automatically positioned the right way up when viewed on a TV or LCD – allowing the easy and effortless sharing of any photo collection.
“HP has striven to guarantee that its dynamic imaging and printing solutions for capture and printing inter-connect no matter what products
are being used. Not everyone wants to digitally manipulate their photographs before sharing but consumers do like to offer mementos to friends and family when at special events. HPs Photosmart cameras can capture those memorable moments and immediately, without a PC, be printed and distributed as a keep sake for many years due to the easy operability and high quality photo paper and fade resistant ink for up to 73 years,” said Amr Hassan, General Manager for HP Imaging and Printer Group, Middle East.
From postcards to posters, creative professionals can enjoy convenient, timesaving printing for high-quality photos, prints and proofs with exceptional fade resistance, fast colour stability and colour consistency with the most affordable A1+ printer in the marketplace. The HP DesignJet 30 is an A3+ size graphics printer and the multi-format HP DesignJet 130 is an A1+printer geared toward those needing a wider range of print sizes. With the combination of print size range, industry leading affordability and exceptionally fade-resistant, professional images, the HP DesignJet 30 and 130 printing systems, with true-to-life photo quality and resolution of up to 2400dpi, are in a class by themselves, and provide colour that can be counted on, time and again.
In addition to accurate colour and photo image quality, HP delivers an array of colour management tools for flexible and improved workflow with the new DesignJet 30 and 130 series. Rounding out a comprehensive photo and graphics solution, brand new media and ink cartridges have been developed to deliver optimal performance. HP’s state-of-the-art dye-based ink formulations are designed for professionals with the rich colour depth, gloss uniformity, colour stability and consistency that combined with innovative media technology, produces stunning results.
The retail prices for the DesignJet 30 series starts at US$725, The DesignJet 130 series starts at US$1,600 and the HP Photosmart R707 digital camera starts at US$399.
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About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the last four fiscal quarters, HP revenue totalled $74.7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.
About HP Middle East
HP is the largest IT company in the Middle East employing about 500 professionals in the region. HP has been present in the Middle East since 1968, and opened its first regional office in 1994 and has offices in Dubai, Abu Dhabi, Riyadh, Jeddah and Khobar, Cairo and Ramallah servicing the GCC, the Levant and Egypt. For more information about HP in the Middle East, please visit www.hp.com/me.
Editorial contacts:
Sherifa Hady,
HP
+971 4 391 6000
sherifa.hady@hp.com
Briony Peters,
Hill & Knowlton for HP
+971 4 334 4930
briony.peters@hillandknowlton.com
Hewlett‑Packard Middle East
P O Box 17295
Dubai Internet City
Dubai
www.hp.com/me
© 2003 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
© Press Release 2004
