Dubai, UAE - HP has recently launched the Designjet 70 and the Designjet 90, part of the versatile and flexible range of HP Designjet printers targeted at architectural and engineering companies, requiring both precise line drawings and colour rich and accurate renders. Cost-effective to operate, the Designjet is well suited to everyday CAD and business printing offering superior speed, vivid colours and a wide range of media sizes up to A2+.
Commenting on the launch of the printers Ernest Azzam, Business Development Manager, Large Format Printing, Imaging and Printing Group, HP Middle East said: "The demand for wide printing is rising, as architectural, engineering and design firms want to remain competitive and meet the needs of their customers. Both products offer an irresistible combination of affordability and efficiency with impressive results allowing companies to cut costs and streamline their operations. HP prides itself on presenting its customers with specialized expertise and reliable products and solutions to enable them to focus on their business and maximize on the HP experience," he added.
The HP Designjet 70 printer provides versatile, full-colour, multi-format printing up to A2+ for maximum impact, creating outstanding results on a full-range of media from 102 to 458 mm wide, up to 45.7m long. Users can enjoy the flexibility of three independent paper paths as the standard tray holds up to 150 sheets of paper. The black pigmented HP ink provides lasting results for archiving CAD plots and architectural plans whilst the precise ink placement creates sharp details, accurate lines and crisp text. Interactive HP Smart printing technology makes automatic continuous adjustments to optimize print quality. More importantly users can enjoy lower total costs of printing and reliable ink usage with ink cartridges that can be individually replaced. An innovative feature of this model is the ability to cut out the trial and error method as the intelligent print preview feature shows actual layout positioning, thus providing accurate results.
The A2+ size Designjet 90 is ideal for graphic designers, professional photographers and pre-press print providers who require sophisticated printing capabilities, flexible media handling and advanced colour technologies to produce excellent fade-resistant photo-quality images. Users can enjoy rich colour depth and minimal dot visibility with 2400 dpi, 4pl drop-size and dye-based HP Vivera for an optimal balance of colour and reliability. Users can also enhance their creativity with the printer's high-performance and ease-of-use features. It allows printing of high-quality images quickly at up to 4 mpp for A3+ sizes in normal print modes. Cost-effective, individually replaceable HP ink cartridges and printheads maximise efficiency and provide reliable operations that cut down user intervention and improves productivity.
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About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2005, HP revenue totaled $83.3 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo and Ramallah servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968, and opened its first regional office in 1994.HP Middle East is the market leader for Enterprise, Small and Medium Business and Consumer technology products, and offers a large portfolio of solutions and services in various business domains. Please visit www.hp.com/me.
For more information please contact:
Noha El Kafrawy
Hill & Knowlton
P O Box 50653
Dubai
UAE
Tel: 971 4 3344930
Fax: 971 4 3344923/917
E-mail: Noha.Elkafrawy@hillandknowlton.com
Press Release 2005
