07 April 2009
Spend on Landscaping and Gardening to be worth AED 28.5 Billion (US $7.77 Billion)

DUBAI: His Excellency Dr. Rashid Ahmad Bin Fahad will be the Patron of the Garden and Landscaping Middle East exhibition, scheduled to open from 17 - 19 May, 2009, at the Dubai International Convention and Exhibition Centre.

Dr. Rashid Ahmad is the UAE Minister of Environment and Water. His Excellency will also inaugurate the exhibition, and address the visitors and exhibitors during the event with his opening speech. 

H.E. Dr. Rashid Ahmad said, "By accepting to be a Patron of this exhibition, I wish to encourage cooperation between the government and private sector in helping to conserve the environment, by bringing the latest technologies in this part of the world."

He added, "The Garden and Landscaping Middle East exhibition boosts the government efforts in protecting the environment since gardens serve as a favorite place for individuals and families. Gardens increase greenness and play a leading role in reducing side effects of climate change. This exhibition along with several other large scale developments that are progressing, mark the UAE's leadership in advancing its beautification drive. In presence of an economic downturn, it becomes even more necessary to build a clean and beautiful environment for all residents of the UAE."

Elisabeth Brehl, Managing Director of Epoc Messe Frankfurt, organizers of the Garden and Landscaping Middle East event, said: "We are delighted to have H.E. Dr. Rashid Ahmad as our patron. Although the current global economic downturn is affecting development in the world, industry research suggests that construction in neighboring Emirates and countries such as the Saudi Arabia and Qatar will boom, while the developments in the U.A.E have a long term positive outlook."

Ms. Brehl added, "The hundreds of billions of dollars being spent on building and construction would require hundreds of square kilometers of landscaping and thousands of gardens. Recent estimates suggest the spend on landscaping and gardening to be worth AED 28.5 billion (US $7.77 billion)"

Garden and Landscaping Middle East is the region's largest exhibition focused on landscaping and outdoor living. Now in its sixth year, it is the leading exhibition for the respective industry, and has had long-standing support from the Road and Transport Authority of Dubai, and the Dubai Municipality.

-Ends-

H.E. Rashid Ahmad Muhammad Bin Fahad,
Minister,
Ministry of Environment and Water
Dr. Rashid Ahmad Muhammad Bin-Fahad was born in Dubai, United Arab Emirates in 1964. In February 2008 He was appointed Minister of Environment & Water; United Arab Emirates.

He holds the following qualifications: • Ph.D. in Civil Engineering (Environmental Health), University of Strathclyde, Glasgow, UK, 2001 • M.Sc. Environmental Science, University of the United Arab Emirates, 1994 • B. Sc., Chemical Engineering, Northeastern University, Boston, Mass, USA, 1989.

Show Profile:
Garden and Landscaping Middle East is the only dedicated international trade event in the region for the landscaping and outdoor living industries. The show offers the perfect regional industry networking event to present the latest trends, products and services available to the sophisticated market of landscaping and outdoor architecture

The next Garden and Landscaping Middle East is scheduled to take place from the 17-19 May in 2009, in the Dubai International Convention and Exhibition Centre, United Arab Emirates.

Show website: www.gardeningexpo.com 

Company profile:
Epoc Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt. Messe Frankfurt is Germany's largest trade fair organiser, with 436 million Euros in sales in 2008 and more than 1,400 employees worldwide. The Messe Frankfurt Group has a presence for its customers in more than 150 countries. In 2008, Messe Frankfurt organised more than 100 trade fairs, of which more than half took place outside Germany.

The successful portfolio of events of EPOC Messe Frankfurt GmbH in Dubai include: Intersec trade fair and conference, Materials Handling Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, ISH kitchen+bath Middle East, Light Middle East, Beautyworld Middle East, Wellness & Spas Middle East, Automechanika Middle East, and the Middle East Toy Fair.

For more information, please visit our website at: www.uae.messefrankfurt.com

© Press Release 2009