Dubai, November 30, 2003: Hilton International Middle East Asia Pacific (MEAP) has launched the Hilton HHonors Event Planner Programme, a scheme designed to drive the hotel group’s meetings and events business by rewarding event planners with both HHonors points and airline miles.
 
Says Rudi Jagersbacher, Vice Presidentfor Middle East Asia Pacific, Hilton International for Arabian Peninsula, Koos Klein “The meetings and events business is a fast growing segment and contributes significantly to the Hilton business mix. Our strategy is to grow this segment further by constantly improving our products, motivating event planners and sales teams to choose Hilton via the Hilton HHonors Event Planner Programme.” 
Event planners can now earn one HHonors bonus point and one airline mile for every US dollar spent at any of the 75 Hilton® and Conrad® properties throughout the Middle East and Asia Pacific*. Event organizers must be a member of Hilton HHonors and hold a qualifying event with a minimum value of US$1000. 
“The Hilton HHonors Event Planner programme provides a substantial incentive to all function organisers, from large-scale event planners to individuals arranging weddings or corporate functions,” said Stuart Walsh,  Manager,Director Customer Relationship Management, Middle EastAsia Pacific, Ms Karen Kennedy,, Hilton International.
 
With the Hilton HHonors Event Planner programme, a corporate function organiser can easily redeem a holiday at any Hilton property around the Middle East or Asia. For example, an event planner in Dubai Singapore can earn a two-day stay at the Cairo Ramses Hilton Hua Hin Resort & Spa in Thailand in Egypt, as well as a return airfare to CairoBangkok just by booking a conference package at Hilton Dubai Jumeirah valued at US$25,000.                                                                                                    

“No other event or meeting planner programme can offer both HHonors points and airline miles. Earning Hilton HHonors Event Planner points and air miles is simple.  There are no limitations to the day or date of the event, nor the type of hotel or meeting room,” added Walsh.
 
In addition to this reward scheme, Hilton International, the world’s leading hotel brand has recently launched a campaign promoting Hilton Meetings,, the   a trademark service designed to make meetings easy. It ‘Hilton Meetings’ accreditation guarantees offers a range of professional standards and facilities. It also features,   state-of-the-art Meeting Rooms and Business Centres with support from dedicated Hilton Meetings Managers, delivers a dedicated support team, providing a flexible and creative food service solutions,a simple billing processes and and   an easy departures for guests.  Hilton Meetings is offered at now available in Hilton ChongqingDubai Jumeirah, China; Hilton Melbourne Airport;Abu Dhabi, Jeddah Hilton, Hilton Petaling Jaya, Kuala Lumpur Kuwait and Hilton Salalah.
 
-Ends-
 
Notes to editor:
Hilton International currently operates 32 hotels in the Middle East – 18 hotels in Egypt, eight hotels in the UAE, three in Saudi Arabia and one each in Bahrain, Oman and Kuwait. Hilton Hotels Corporation and Hilton International, a subsidiary of Hilton Group plc, have a worldwide alliance to market Hilton, the world's best-known hotel brand. Collectively offering over 2,400 hotels in more than 65 countries worldwide, both companies are recognized as leaders in the hospitality industry.
 
The Hilton Worldwide Reservations toll free numbers in the Middle East are as follows:
UAE                                - 800 4243                      Bahrain                  - 800 299
KSA                                - 800 897 1405                Qatar                     - 080 097 103
Kuwait                           - 482 3206                       Lebanon*               - 426 801
Jordan                           - 800 22250                     Syria*                      - 0801
Oman                            - 790 855
 
*When prompted by the automatic operator dial 877 525 1212     
Fax + 9714 391 6794,
email: meares@hilton.com
 
About the HHonors Programme
Hilton HHonors is a guest reward programme that gives frequent travellers a faster way to earn the rewards they want most. Enrolled members can Double Dip to earn HHonors points and airline miles for the same stay, at nearly any rate, at more than 2,400 participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Homewood Suites by Hilton and Scandic hotels around the world. Due to the unmatched flexibility, generosity and value offered by HHonors programme features, as well as the many attractive promotions that HHonors offers each year, the program has been recognized with numerous travel industry awards.
 
Membership in HHonors is free. Travellers may enroll online by visiting www.hiltonhhonors.com.  Or, to enroll instantly in the programme and make reservations, customers can call the Hilton Reservations Worldwide office in their area. Travellers also may enroll at any participating Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Inn, Hampton Inn & Suites, Hilton Garden Inn, Homewood Suites by Hilton or Scandic hotel around the world.
 
For further information, please contact:
Deborah Plumstead/ Pooja Chaudhary                           
ASDA’A Public Relations                                                       
Burson-Marsteller exclusive Middle East affiliate                 
Tel: 971-4-3344550,
Fax: 971-4-3344556,                                  
e-mail: info@asdaa.com       
 
Stuart Walsh
Manager,Director Customer Relationship Management
Middle East, Hilton International
email:  stuart_walsh@hilton.com
 
The product will be progressively rolled out throughout the Middle East and Asia Pacific region.
 
* Except Japan where event planners earn one HHonors bonus point and one airline mile for every JPY150 spent, based on a minimum spend of JPY 200,000.

© Press Release 2003