During an Official event that took place at Rixos Hotel the Palm
Dubai - March 27 2014: Haider Murad & Sons, the leading regional distributor of world- renowned brands announced, on Wednesday 26th March, the re- launch of Candy in the UAE market, during an official event that was attended by major retailers.
The event, which announces Haider Murad & Sons as the sole distributor for Candy in the UAE, ran from 6:00 pm to 11:00 pm in Rixos Hotel, Palm Jumeirah Dubai, with some important presence from municipalities, constructors, and retailers. Guests enjoyed the fancy dinner and live entertainment while discovering Candy products.
"We are delighted to announce that Candy is re- launching its brand after being in the market for about six years now. This is a significant step taken, aimed towards meeting growing consumer demand for long lasting home appliances in the region, along with providing better after sales services to users, projects, and kitchen companies", said Mr. Ali Haider, General Manager of Haider Murad & Sons.
"Our product mix has also been carefully chosen based on the requirements of medium and high-end consumers living in the UAE, and all sold products adhere to the UAE standard and quality marks. We have plans to comprehensively market Candy in the UAE, which will include media and communication campaigns, etc. All these efforts are directed towards increasing Candy's awareness and presence in the market." he added.
Candy, a privately-owned Italian company, is among leaders in the household appliance market, producing washing machines, dishwashers, dryers, fridges, freezers, cookers, ovens etc, both built-in and freestanding, and their production facilities are spread in Europe, Turkey, and Far East .
Mr. Enrico Pagelli, Candy's Regional Director, said "Candy has established a powerful position in Europe and globally, on account of its sixty successful years there, after being in the Emirates since 2008, we have decided to expand our presence in the UAE as it is one of the most successful markets in the Middle East. We have chosen Haider Murad & Sons as our sole distributor in UAE, since we are confident that their professional customer service and networks will satisfy patrons. We are positive they will provide full support to all the clients at every stage and in all channels due to their 40- year experience as distributors and our fulfilling experience with them in other major markets.
"We are willing to turn every home into a pleasant, positive place by removing the strain of domestic chores. Our main goal is to meet market demand, increase energy efficiency, reduce environmental impact, and improve the quality of life." Mr Pagelli concluded.
Candy products are now available in Haider Murad & Sons store in Deira.
About Haider Murad & Sons
Haider Murad and Sons is a leading company with diversified commercial activities specialized in imports and sales of worldwide famous brands.
The company was established in Jordan in 1970. It provides support and partnership to all leading and major industries by supplying a wide range of products:
* White Goods - Home Appliances
* Brown Goods - Audio & Visual Products
* HVAC - Heating, Ventilation, and Air Conditioning
* Evaporator Cooler
* Water Heaters
* Cooking Ware
* Project Supplier
In 2011 HMS established the largest retail store in Jordan (4800 sqm) - Leaders Center in Amman, which has become a successful store in retailing in Jordan.
As part of the group's commitment to serve further and better, Haider Murad & Sons UAE was established in Jebel Ali in 2009, and opened an office in Dubai in 2010, in order to provide a faster communicating channel with clients and partners. Recently HMS has opened its first showroom in Dubai as a first step in retail in the UAE market.
HMS has acquired the Candy brand as the sole distributor in the UAE, in addition to Goblin for small & beauty products and Falez for cooking wares from Turkey.
For more information, please contact:
Suzy Abilmona |+97155 239 3039
t!ps PR | Communication Consultants | Dubai Head Office
Al Thuraya 1 Tower 16th Floor | Office 1608
PO Box: 502104 | Dubai Media City
Telephone: +971 4 3681681 | Fax: +971 4 3688047
email : suzy.a@tpsgulf.com
Mathilde Serhan | +971 52 673 9870
t!ps PR | Communication Consultants | Dubai Head Office
Al Thuraya 1 Tower 16th Floor | Office 1608
PO Box: 502104 | Dubai Media City
Telephone: +971 4 3602126 | Fax: +971 4 3688047
email: mathilde@tpsgulf.com
© Press Release 2014
