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Dubai: Grandiose, the fast-growing contemporary supermarket chain owned by UAE headquartered conglomerate Ghassan Aboud Group, has opened its sixth outlet in Shafar Complex, Jumeirah Beach Road. The opening marks the rapid and successful expansion trajectory of what is becoming one of the most successful supermarket chains across the UAE.
The grand opening ceremony kicked off on 5th November, with celebrations including a family-fun themed event. Customers were treated to an exciting host of entertainment including a circus performers and magicians. In addition, attendees had the opportunity to engage in a variety of games and activities including ‘Spin and Win’ and ‘Guess the Value’ of the shopping basket, with valuable prizes and gifts awarded to the winners.
Grandiose has a long-standing commitment towards sustainability and has removed single-use plastic bags at checkout counters, while using non-plastic cutlery in its ‘grab and go’ section. Further, through REFILL – one of many eco-friendly initiatives from Grandiose – the company is making it easier for customers to reuse product packaging, potentially saving significant volumes of unnecessary plastic and packaging waste.
In a bid to drive sustainability and increase awareness amongst its shoppers, Grandiose Supermarkets gave its first 100 shoppers a reusable shopping bag filled with free samples and exclusive products.
In addition, Grandiose is dedicated to focusing on community initiatives and plans to host programs to ensure an increase in awareness amongst its shoppers that will combat the global plastic pollution crisis and reduce food wastage. Grandiose supermarkets recently concluded an interactive seminar at Dubai Youth Hub called “How to become Eco-friendly Citizens” designed to provide a platform for youth to expand their knowledge while simultaneously becoming more aware and connected with the environment.
Located on Jumeirah Beach Road, the 8306 square feet supermarket will offer the Jumeirah residents and community an experiential shopping experience with quality driven goods. Grandiose Supermarket is also equipped to provide gourmet offerings in addition to its full variety of conventional groceries and wide-ranging prepared food section. Through its partnership with leading European food retailer – Intermarche, Grandiose offers an impressive assortment of healthy and nutritious products selected to meet the astute needs of consumers.
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About Grandiose:
Grandiose is a concept store that opened its doors in 2016, providing grocery and ready to eat products with an emphasis on health and freshness. Through its outlets operating across the UAE, Grandiose is redefining grocery shopping by offering a highly personal experience that is fully aligned to customer needs. Through its wide array of high-quality products, catering to all dietary needs and preferences, Grandiose empowers customers to maintain their moral engagements. Grandiose has established a partnership with the French retail giant Intermarché and aims to open more than 30 outlets in the coming years.
For more information, please contact:
Ahmed Salah
Golin MENA
Tel: +971 5 06618491
asalah@golin.ae
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