• Fujitsu Migrated ten SAP applications from a legacy database into a new SAP HANA environment delivering real-time access to core business functions for 350 users across five locations
  • Optimised for in-memory technology, Fujitsu Integrated System PRIMEFLEX for SAP HANA ensures analysis of vast amounts of data in real-time safely and securely

Dubai: Fujitsu announces today that it has successufully implemented SAP HANA® for Dubai Refreshment Company (DRC), the sole bottler and distributor for PepsiCo in the region. The project went live in less than five months of commencing implementation with Fujitsu, and will also deliver support services for five years. The migration will enable DRC to make available business reports within seconds, ramping up employee productivity, and easing the delivery of live data analytics without the need of a data warehouse.

SAP HANA is a market-leading in-memory data and application development platform. Fujitsu Integrated System PRIMEFLEX for SAP HANA is backed by 40 years of experience in delivering fast, secure, high availability implementations that enhance operational efficiency and business productivity. Fujitsu migrated ten SAP applications, in addition to managing the migration from a legacy database to the new environment. This enabled 350 users in five locations to have anytime access to core business functions.

Prior to Fujitsu’s involvement, DRC’s SAP deployment was based on a vendor’s proprietary hardware and operating system, which made operationsmore complicated.With the new environment implemented by Fujitsu, accurate business dashboards, fed by live data from SAP HANA as the data source, is made available to the management. This frees up time for the IT team to focus on important tasks that add to the organisation’s overall productivity. DRC is also leveraging SAP Fiori® to enable sales and delivery drivers to make transactions in real time, rather than coming back to the office to file invoices, giving greater visibility of stock and invoice clearance across the business.

Farid Al-Sabbagh, VP & Managing Director at Fujitsu Middle East, said: “We delivered all the solutions at an extremely competitive price and also provided a number of references specific to the region, demonstrating our expertise in similar deployments. That made it the stand-out choice for this long-term project, which will bring strong operational efficiencies to DRC and enable them to focus on their strategic growth vision to be the region’s leading food and beverage provider.”

Mr. Tarek Elsakka (CEO) of Dubai Refreshment Company, said: “To drive the efficiency of our operations and to fully leverage the potential of big data analytics, we were seeking to migrate our IT infrastructure to SAP HANA. We worked with Fujitsu to implement a solution that meets our business goals and boosts employee productivity.”

Notes to editors

1. Fujitsu has more than 40 years expertise with SAP solutions and is pioneering partner with over 10 years of experience gathered in integrated systems for SAP solutions. It adopts a consultative approach that results in tailored solutions, which help SAP customers to simplify and grow

2. Fujitsu’s SAP HANA expertise, infrastructures and services enable customers to fully exploit the potential of the SAP HANA platform. Based on Fujitsu Integrated System PRIMEFLEX for SAP HANA optimized for in-memory technology, vast amounts of data (Big Data) can be analyzed in real-time, safely and securely, either on premise or in the cloud so as to enable smarter business decisions based on greater business insight. Applications are also accelerated, enhancing business processes and enabling organisations to become true real-time enterprises.

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About Fujitsu
Fujitsu is the leading Japanese information and communication technology (ICT) company, offering a full range of technology products, solutions, and services. Approximately 140,000 Fujitsu people support customers in more than 100 countries. We use our experience and the power of ICT to shape the future of society with our customers. Fujitsu Limited (TSE: 6702) reported consolidated revenues of 4.1 trillion yen (US $39 billion) for the fiscal year ended March 31, 2018. For more information, please see http://www.fujitsu.com 

About Fujitsu EMEIA
Fujitsu promotes a Human Centric Intelligent Society, in which innovation is driven by the integration of people, information and infrastructure. In the Europe, Middle East, India and Africa region (EMEIA), our 27,000-strong workforce is committed to Digital Co-creation, blending business expertise with digital technology and creating new value with ecosystem partners and customers. We enable our customers to digitally transform with connected technology services, focused on Artificial Intelligence, the Internet of Things, and Cloud - all underpinned by Security. For more information, please visit http://www.fujitsu.com/fts/about/ 

All other company or product names mentioned herein are trademarks or registered trademarks of their respective owners. Information provided in this press release is accurate at time of publication and is subject to change without advance notice.

SAP, SAP HANA, SAP Fiori and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. Please see http://www.sap.com/trademark  for additional trademark information and notices.

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