FINE Hygienic Paper FZE, the leading manufacturer of hygienic paper tissue, personal and health care products in the region, has launched FINE Living, a range of high-grade sterilized facial tissues in exclusive designer packs, in an effort to attract its customers' sensibilities.
The FINE Living series with SteriPro is available in packs of five individually designed boxes that depict artistic visuals. The attractive packs are designed to appeal to FINE's discerning customers and complement their lifestyle.
"The FINE Living series is part of our strategy to create a new lifestyle oriented product. FINE sets the standard in the region when it comes to differentiation, be it in terms of the product or packaging. With its eye catching trendy packaging, and sterilized tissues the FINE Living series has been created with a home / kitchen theme in mind and the product comes at a time when discerning consumers are seeking out unique products that carry exclusive designs to express their individuality," said Peter Janho, General Manager of FINE Hygienic Paper FZE.
FINE continues to place great emphasis on hygiene while manufacturing its products. The tissue used for the FINE Living range is of the highest-grade quality. Additionally, these have passed through the 'SteriPro' sterilization process, which certifies that the tissues inside every box have been sterilized before packing.
"FINE is the only company in Middle East to offer consumers sterilized facial tissues, introduced earlier this year. It follows years of Research & Development and underlines FINE's commitment to offer only the most hygienic products to our customers," added Janho.
Sterilized FINE facial tissues are available in boxes of 50, 75, 100, 150, 200 and 300 pulls. The company also has a distinct range of seasonal designs for Ramadan / Eid, Christmas, Back to School etc. in addition to Cubed, Oud-scented and Football-shaped boxes, providing its customers varied options to choose from. FINE also undertakes customized jobs for tissue boxes, table napkins, coasters and other personal care items.
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About FINE Hygienic Paper FZE
FINE is the brand name of a wide variety of products produced by the Nuqul Group's FINE Hygienic Paper Companies, spread across the Middle East, with its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. The company is committed to maintaining the highest standards of quality in all aspects of production. This commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.
Other brands that the company markets include Finies (baby diapers), Cinderella (feminine sanitary napkins) and Smile & Lido (facial tissue & toilet rolls). Products under the Fine name include kitchen towels, jumbo rolls, adult briefs, and wet wipes.
For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345,
Dubai,
UAE
Tel : +971 4 3988901
Fax : +971 4 398894
Email : info@orientplanet.com
Website : www.orientplanet.com
© Press Release 2004
