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Dubai : Sandro Ferrone, a preeminent name in Italian Fashion has ramped up its global expansion plans. Following its recent acquisition by mega wholesaler Carrilo Fashion, the brand is looking at the UAE as the top contender for a regional launch.
For over 40 years, the legacy brand has been famously donned by Italian celebrities such as Sofia Loren as well as the ‘who's who’ of Italian society.
After a successful showcase at Dubai’s International Apparel and Textile Fair, the brand is now in talks with local distributers to get Sandro Ferrone and its sister brand ‘Lola’, into the hands of discerning female shoppers in the country.
“We’re very excited to bring Sandro Ferrone to the UAE. We know how valuable this commercial market is, especially in the retail space, and we are confident that this showcase will open up many more opportunities within the region. ” adds Paolo Buglione, Sandro Ferrone Commercial Director.
Known for their signature brand of style, crafting couture with a real woman’s body in mind, the fashion label has found incredible success by offering consumers elegant silhouettes with unparalleled Italian tailoring at an affordable price point.
Making the brand a pioneer in the world of ‘fast fashion’ today.
This new expansion initiative, highlights the brands love for the traditional shopping experience, encouraging patrons to come in and truly enjoy the journey, from service to trial and finally sale.
Residents can look forward to seeing the brand on shelves by early next year.
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Tehzeeb Ahmed
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Iskander Ahmed
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© Press Release 2021
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