UAE, India, April 13, 2011: Etisalat, Middle East's leading telecom operator and TV services provider and UTV, South Asia's leading Media and Entertainment Brand, jointly announced the launch of UTV Bindass (channel # 678) and UTV Movies (channel # 665) for Etisalat's e-Life and e-vision customers.
Etisalat is the first operator in the region to offer- UTV Bindass and UTV Movies to its e-Life and e-vision customers in the UAE, as a part of Asian Choice Basic package and A La Carte option respectively.
UTV Bindass is India's leading Youth channel with a classic mix of path-breaking reality content as well as Bollywood music. UTV Movies on the other hand, has the inherent advantage of being the only Hindi movie channel coming from the country's largest movie studio. The channel has the distinct advantage of possessing a young and fresh library of Bollywood film content which is in demand across the entire Middle East region. In the Middle East UGBL has appointed Media stream FZE a key Dubai based Media & marketing firm specialized in Television broadcast , TV channel representation and distribution to develop and deliver its channels over various conventional as well as New Media distribution channels.
"At Etisalat, we always endeavor to provide the most refreshing and relevant content to our e-Life and e-vision customers. The addition of these two new channels will further enrich our bouquet of services, while offering unmatched entertainment to our viewers," commented Mr. Humaid Rashid Sahoo, Chief Executive Officer, e-vision.
"Etisalat e-Life customers can view the channels by selecting the existing Asian Choice Basic Package. e-vision customers can subscribe to the new channels by calling 101", Sahoo added.
Commenting on expansion in the Middle East market, Mr. M. K. Anand, Chief Executive Officer, Broadcasting - UTV said, "The Middle East is a very important and challenging market for Indian television and we are pleased to join hands with Etisalat for distributing our content to the prominent and significant South Asian Diaspora resident in the United Arab Emirates, which is one of the key countries having the largest percentage of Indian expatriates in the region. Going forward we plan to enhance our presence across the entire MENA region by customizing our offering as well as developing interactive programming to meet the viewing preferences of the region and engage our audience on a long term basis."
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About Etisalat TV Services
Etisalat TV services, offered through e-Life and e-vision are a leading source for regional entertainment in the UAE to offer more than 350 TV channels in 21 different languages, ranging from sports to movies, from documentaries to music and kids channels in addition to 28 high definition premium channels. The comprehensive entertainment offerings include 15 premium packages from all the major TV providers like OSN, ART, Pehla, Firstnet, TFC, Pinoy Plus, Abu Dhabi Media, Al Jazeera and many more, in addition to the e-vision Basic package.
For more information, log on to www.etisalat.ae
ABOUT UTV SOFTWARE COMMUNICATIONS LTD:
UTV is the No.1 media and entertainment brand in South Asia today reaching out to over 247 million consumers. This leading global media conglomerate in:
Motion Pictures: Have built the no. 1 movie studio in the country in just 5 years; pioneered the integrated studio model in India with creative, production, marketing, distribution and syndication all under one banner.
Television: Are the No. 1 TV producer with the largest number of shows on air and in production with reach across 20 countries in 7 languages across 27 channels. It has also emerged as the fastest growing broadcasting network in India, which in 3 years is among the top 5 networks of the country. Has powered India's No.1 youth brand - Bindass.
Interactive: Is the only Indian Company to enjoy global presence in the Games space with studios across London, Tokyo, Beijing, Austin and Mumbai making it one of the largest gaming entities from South Asia. Also providing personalised entertainment on the mobile and web across the country and gearing up with content to leverage the 3G - 4G space.
UTV is listed on India's premier stock exchanges, The National Stock Exchange (NSE) & The Bombay Stock Exchange (BSE) and The Walt Disney Company holds a strategic stake in the company.
For more information, please log on to www.utvgroup.com.
Press release issued by Corporate Communication Department - Etisalat
For further media information, please contact:
Asad Salem Al Mayahi, Manager - Media Relations
Tel: 02 6184158
Fax: 02 6181160
www.etisalat.ae
© Press Release 2011
