Positive industry response for Light Middle East and Garden+Landscaping Middle East 2010
Sustainable development, innovative ideas and the role of new technology in driving ecologically-friendly solutions to current day issues were the theme of the two Epoc Messe Frankfurt exhibitions, which concluded at the Dubai International Convention and Exhibition Centre today (Tuesday, November 2, 2010).
Garden+Landscaping Middle East 2010, the region's foremost trade event for the garden, landscaping and outdoor living industries, saw increased interest from trade visitors, developers, architects and local authorities in the use of organic fertilisers and pesticides, ways to reduce water and resource usage and increased use of local plant species and materials in landscaping.
Light Middle East turned the spotlight on the huge potential for energy savings and reduction of emissions achievable by adopting energy-efficient lighting systems in public and private spaces. Replacement of older technology lighting systems with current lighting solutions was stressed as a major source of energy and resource savings for local authorities in the region.
"With the growing realisation of the need to prioritise energy and resource saving solutions to enable true sustainable development, we are happy that our exhibitions have played a constructive role in bringing this to the forefront," said Mr. Ahmed Pauwels, CEO of organisers Epoc Messe Frankfurt GmbH. "Thanks to the vital co-operation of the local authorities and the representative nature of our trade events, we can be an integral part of driving the transformation to ecologically-friendly development in the region," he added.
Among those presenting new products at Garden+Landscaping Middle East were Mirak Irrigation and Landscaping. The company displayed a variety of grass and plants for landscaping suitable for use in the Middle East.
"The show was very successful for us with over 100 people from Iran and the Gulf countries visiting our stand on the first day itself," said Hassan Ahmadi, Nursery Manager for Mirak.
Light Middle East saw a series of new launches and revolutionary lighting solutions. Among these were LED lighting technology from US-based, Ruud Lighting which has developed and manufactured a range of products through various channels for commercial and industrial lighting applications.
At Light ME, Ruud Lighting Arabia promoted BetaLED, the LED range launched to harness the latest technology for general illumination.
"The potential of LED and other sustainable technologies in the GCC countries is unlimited and growing every year at 30 to 50 per cent and Abu Dhabi, with its Masdar project is at the forefront of sustainability," said Mr. Alan Ruud, Chairman of Ruud Lighting. "In the Middle East, the GCC is the biggest in adopting new technology in lighting solutions and the UAE is a leading player. Next year, we are making a bid for the largest market in the GCC which is Saudi Arabia," he said. "We are very happy with exhibition organisers Epoc Messe Frankfurt and we will make sure that we work with them to keep Light Middle East at the forefront of what is happening in this new technology."
Another big attraction was the three days of conferences, seminars and workshops that addressed the vital issues facing the industry. The conference, which ran concurrently to the trade events, featured leading speakers and experts and drew favourable reactions from delegates and local professionals.
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Garden+Landscaping Middle East:
Garden+Landscaping Middle East is the only dedicated international trade event in the region for the landscaping and outdoor living industries. The show offers the perfect regional industry networking event to present the latest trends, products and services available to the sophisticated market of landscaping and outdoor architecture
The next Garden+Landscaping Middle East is scheduled to take place from the 31 October to 2 November, 2010, at the Dubai International Convention and Exhibition Centre, United Arab Emirates.
Show website: www.gardenlandscapingme.com
Light Middle East:
Light Middle East is the region's leading exhibition and conference for architectural lighting; corporate lighting; retail lighting; theatrical lighting; internal and exterior lighting for urban spaces. It is the region's unique platform for exhibitors to network with one another and meet major clients, industry experts, leading lighting designers and architects involved in the delivery of major public and private development projects. A focused event where key industry decision makers, involved in the design and build of the region's major projects and initiatives, come to meet major international manufacturers and solution providers. Show website: www.lightme.net
Company profile:
EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt, Germany's leading trade fair organizer. With 424 million Euros in sales in 2009 and more than 1,660 employees worldwide, Messe Frankfurt brings 800 years of experience to Dubai, the strategic hub for the region.
The successful portfolio of events of EPOC Messe Frankfurt GmbH in Dubai include: Intersec trade fair and conference, Materials Handling Middle East, Hardware & Tools Middle East, Garden & Landscaping Middle East, Light Middle East, Beautyworld Middle East, Automechanika Middle East, and now also Paperworld Middle East, Festivalworld Middle East and Playworld Middle East.
For more information, please visit our website at: www.uae.messefrankfurt.com
For further information,please contact:
BIZ COM - For PRoactive Communications
P.O. Box 48889, Dubai - UAE
T: +9714 332 0888
F: +9714 332 0999
E: info@bizcom.ae
© Press Release 2010
