Dubai, United Arab Emirates: ENOC Group partnered with Beit Al Khair Society to support its charitable initiative ‘Malabes’ that aims to donate clothes to the less fortunate families.

The Group encouraged its employees to donate used or new clothes and give back to the community especially during these unprecedented times. The new donated clothes were gifted to those in need, while the old ones were recycled and sold and their revenue was used to offer the families financial support. Other donated items included shoes, bags, kitchenware, carpets, blankets and toys.

His Excellency Saif Humaid Al Falasi, Group CEO, ENOC, said: “ENOC has always partnered with entities and organisations on initiatives that uphold the values of humanity and generosity. We will continue to support our nation and encourage not just ENOC employees but all members of our community to contribute towards such noble initiatives.”

Making the process easy and convenient for all participants, Beit Al Khair made an app for individuals to register their interest to donate. A customer care representative then schedules a date to collect the donations. A fleet of vehicles is equipped to collect donations in an efficient and timely manner and from the participants preferred locations.

Malabes is an extension of the ‘Your Old is Their New’ project launched by Beit Al Khair Society in 2012, through which UAE citizens and residents can donate used clothes or personal belongings.

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