- Signals expansion of End2End's full service capabilities -
End2End, Europe's leading enabler of consumer mobile data applications utilising a managed services environment, today announced the appointment of Charles Damen as Vice President of Business Development for its VAS Business unit. Charles will be leading a dedicated Business intelligence and Portal Management team in the expansion of End2End's full service capabilities to help operators increase content revenues.
Capitalising on End2End's data analytics and reporting tools this value-added offering provides detailed measurements and customer insight of the browsing and purchasing behaviour of mobile consumers to improve the performance of the mobile portal for its customers.
Charles brings to his new appointment more than 10 years of mobile industry experience with leading companies including Sybase 365, Oberthur, De La Rue and Philips Electronics. Charles made his mark on the mobile industry when he co-founded Mobileway, which became Sybase 365, where Charles headed up Business Development and Strategy for EMEA prior to joining End2End.
Bernadette Lyons, Managing Director of End2End VAS said: "As mobile content markets mature, customer segmentation and business intelligence become increasingly important to boost operator content revenues.
Charles' track record in working with major mobile operators and content providers adds significant value to End2End's content marketing services."
Charles Damen added: "As the leading enabler of consumer mobile data applications, End2End has the track record, expertise and tools in place that will boost content usage and revenues for our customers. I am pleased to be joining End2End's leadership team and look forward to using my insight and experience to create significant incremental business for our customers"
-Ends-
About End2End
End2End enables operators to dramatically increase revenues by reducing the complexity of creating sophisticated mobile games offerings or other mobile content delivery services. End2End's outsourced solutions enables operators to create more in-depth and loyal relationships with their most profitable customers.
As the industry leader End2End was the first company to offer managed services for mobile data and the first to offer a full mobile gaming platform. End2End has the largest international network of connected gaming providers and enables the largest number of subscribers to access connected games.
End2End is the provider of choice for Vodafone UK's Live! Games portal and has been since 2001 and also provides solutions for Nokia, Microsoft, Motorola, Orange, 3, T-Mobile and O2, while its content partners include EA Games, GLU, Digital Chocolate, Gameloft and PlayerX.
End2End is an independently operating company within the MACH Group.
MACH is the leading data clearing and financial settlement company for roaming. For more information about End2End, please visit www.end2endmobile.com
For more information, please contact:
Lauren McGregor
Sonus PR for End2End
Tel: +44 0 20 7851 4890
Email: lauren.mcgregor@sonuspr.com
© Press Release 2007
