Focus on lifestyle benefits, superior rewards and robust security features
New Titanium credit card caters to fast growing emerging affluent segment
Dubai, July 26, 2011: Emirates NBD, a leading bank in the region, announced today the launch of the new Emirates NBD Titanium Credit Card in partnership with MasterCard. The new Emirates NBD MasterCard Titanium Credit Card targets the fast growing emerging affluent segment with guaranteed lifestyle benefits, including airport lounge access and golf privileges, in addition to superior rewards on all retail purchases.
"The emerging affluent segment in the Middle East has registered significant growth in recent years" said R. Sivaram, Senior Vice President & Cards Business Head, Emirates NBD. "The corresponding changes in the lifestyle of this segment have created the requirement for a credit card that meets their specific demands. We are proud to introduce the new Emirates NBD MasterCard Titanium Credit Card, which will ably fulfill the day-to-day needs of this demographic group through offering a range of benefits."
Equipped with robust security features such as Emirates NBD DoubleSecure that provides password protection for online purchases, free SMS alerts for all transactions and secure online account access, the new Emirates NBD MasterCard Titanium Credit Card enables stress-free transactions for all Cardholders.
"As a leading cards provider, Emirates NBD provides a full range of benefits to all its credit card customers, and ensures that they are rewarded for their loyalty with unique, cost-saving privileges. We are certain that customers who opt for the new card will be delighted with the range of benefits available," added Sivaram.
Cardholders will earn 1.25% of all domestic and international retail purchases in the form of PlusPoints rewards, which can be redeemed for a range of shopping vouchers, frequent flyer miles of leading airlines and even cashback.
To ensure optimum comfort for cardholders traveling abroad, the Emirates NBD MasterCard Titanium card offers the benefit of unlimited complimentary lounge access at Dubai, Riyadh, Jeddah, Dammam, Cairo and Kuwait airports in addition to travel insurance, including personal accident cover of up to US$ 155,000 and travel inconvenience insurance.
Other significant benefits associated with the Emirates NBD MasterCard Titanium Credit card include the 0% installment programme and access to the Emirates NBD Bon Appétit programme that offers exclusive dining discounts up to 30% at over 350 partner outlets.
"We are pleased to witness today a new addition to the Emirates NBD MasterCard cards range that reflects our evolving collaboration with the Emirates NBD bank. We are confident that the Emirates NBD MasterCard Titanium card will address the needs of an important growing segment in UAE, offering them a wide variety of benefits and rewards", said Eyad Al Kourdi, vice president and country manager, UAE, MasterCard Worldwide.
As a launch promotion, Emirates NBD will be offering the Emirates NBD MasterCard Titanium card Free for Life for a limited period.
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About Emirates NBD
Emirates NBD is a leading banking Group in the region. The Group has a leading retail banking franchise in the UAE, with over 133 branches and over 750 ATMs and SDMs. It is a major player in the UAE corporate banking arena and has strong Islamic banking, investment banking, private banking, and asset management and brokerage operations.
The Group has operations in the UAE, the Kingdom of Saudi Arabia, Qatar, Singapore, the United Kingdom and Jersey (Channel Islands), and representative offices in India and Iran.
The Group is an active participant and supporter of the UAE's main development initiatives and of the various educational, environmental, cultural, charity and community welfare establishments.
For more information, please visit: www.emiratesnbd.com
For further information, please contact:
Afaf Jbara / Hassan Al Khuwaildi
Communications
Group Marketing, Emirates NBD
Tel: 971-4-7015305 / 971-4-2092263
Mob: 971 50 8842020 / 971 50 7454454
Email: Afafj@emiratesbank.com / HassanAl@emiratesnbd.com
Parisa Ansarian / Sudha Chandran
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969; Fax: 971-4-3356080
Email: p.ansarian@asdaa.com / s.chandran@asdaa.com
© Press Release 2011
