Project located in Burj Dubai District next door to world's tallest tower
Dubai, March 16, 2005: Emaar Properties announced the launch of Burj View East Tower, the third and final high-rise building in a three-tower project, which will provide stunning views of Downtown Dubai, and the world's tallest tower.
The one and two bedroom Burj Views residences range from 726 sq ft to 1,400 sq ft and offer a unique combination of amenities and unprecedented value.
Construction will be completed by early 2008. Sales open today (Thursday March 17) from 9:00am onwards and will be conducted at The Old Town Sales Centre.
Burj Views will rise on a prized parcel of Middle East region's finest urban development. The project is created for the upwardly mobile executive and will personify affordable lifestyle which will be magnified several times over, thanks to its proximity to the commercial district on Sheikh Zayed Road and its premier location within the Burj Dubai District, heart of the city's downtown area.
Burj Views will be flanked by The Dubai Mall, the world's largest shopping and entertainment complex; the exquisite Burj Dubai Boulevard; The Residences' exclusive up-market apartments; and the stylish antiquity of The Old Town.
"The value of being part of this wonderful project is that homeowners will not only reside on the most prestigious square kilometre on earth, but also capture panoramic views of the world's tallest tower and the entire Burj Dubai District, which will be the core for Dubai's elegant downtown area," said Naaman Atallah, Director of Sales, Emaar Properties.
"Burj Views is the result of conscious planning and is aimed at creating an integrated building complex with a lively mixture of activities. It allows executives to be close to places of work while allowing them the pleasure of being within a stone's throw distance to world-class leisure, entertainment, shopping and dining activities.
"All apartments ensure unrivalled comfort and boast a full complement of amenities. We have paid careful attention to design details and have created a warmth and subtlety to compliment the discerning character of the Burj Dubai District, globally acknowledged as the region's finest urban development," Atallah said.
The Burj Dubai tower and The Dubai Mall - imposing cornerstones of the development - are potent symbols of the scale of Emaar's ambition to see the city's downtown area take shape.
"We've taken the best of what great downtowns have to offer, woven it into the Arab context and developed our own unique concept. We've put housing, shopping, offices and public gathering places close to one another, allowing residents to walk to work, to shop, to dine, to parks and other public facilities," Naaman added.
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Note to Editor:
About Emaar Properties PJSC
Emaar Properties is a Public Joint Stock Company listed on the Dubai Financial Market with an asset base of US$7.7 billion including the land bank. The company has witnessed tremendous growth since its inception in 1997 and boasts a rapidly growing tenant base.
Currently, it has several major real estate projects under various stages of development in Dubai including Dubai Marina, Arabian Ranches, Emirates Hills, The Views, The Meadows, The Springs, The Lakes, Hattan Homes, The Greens, Emaar Towers and The Residences at Burj Dubai. The company also owns and manages the Gold and Diamond Park. Emaar has started construction on its most ambitious project to date, the Burj Dubai Development, which comprises The Burj Dubai, The Dubai Mall, The Boulevard, The Old Town, man-made lakes, landscaped parks, etc. The company also has joint ventures and projects across the region, covering Saudi Arabia, Egypt, Jordan, Libya and Morocco.
While Emaar continues to actively pursue expansion in its core business of innovative, high quality real estate development, it has diversified into related business lines to further build value for its 41,000 shareholders, which includes the Government of Dubai. In line with this corporate belief, Emaar also owns and manages three subsidiaries - Dubai Bank, focused on retail and commercial banking, EMRILL, a joint venture with the UK-based Carillion which provides innovative property and facilities management services, and its technology and communications company, Sahm Technologies. Emaar is also the majority shareholder of Amlak Finance, UAE's first mortgage finance company. In 2004 Emaar was included in the Dow Jones Dubai International Financial Centre Arabia Titans Index.
For further information, please contact:
David D'Souza/ Lina Anani
ASDA'A Public Relations Emaar Properties
Exclusive Affiliate of Edelman PR Worldwide in David D'Souza
Middle East and North Africa Tel: +971-4-367-3566
Dubai, UAE Fax: +971-4-367-3705
Tel: +971-4-3355969, Fax: +971-4-3356080 E-Mail: davidd@emaar.ae
E-Mail: info@asdaa.com
© Press Release 2005
