• Online store is now live at EDGAR.ae
  • The latest sneakers, menswear, grooming products and sports memorabilia, including a signed Michael Jordan shirt, are available
  • Puma, ASICS, New Balance, Sunspel, and more, are confirmed as launch partners
  • Free same-day delivery on orders over AED 500
  • The EDGAR brand is part of Dubai-based media group PPMG

Dubai: Contemporary men’s lifestyle brand EDGAR has launched The EDGAR Store – an online fashion website that brings some of the world’s most stylish affordable luxury brands direct to consumers across the GCC.

Designed and developed by PPMG, the unique e-commerce platform (which blends online shopping with cutting-edge lifestyle articles) launches with several of the hottest sneaker brands around including Puma, New Balance and Onitsuka Tiger. It also features summer essentials from the likes of Frescabol Carioca and Sunspel. The EDGAR Store’s virtual shelves will be bolstered by upcoming additions, including Ray-Ban sunglasses, Sandqvist bags, and grooming products from The Groomed Man Co.

Buying Manager for The EDGAR Store, Dominic Renowden says, “Our aim is to combine the finest international menswear brands with thought-provoking content to create a truly unique and exceptional shopping experience. And, we have set out to bring exclusive clothing and products to men in the region”.

A dedicated section of The EDGAR Store is home to rare sports memorabilia from UAE-based The BootRoom Collection. This includes signed items from Kobe Bryant, Michael Jordan, Diego Maradona and Lionel Messi, plus framed photos and boots signed by other greats.

The EDGAR Store is an exciting new division of the EDGAR media brand, which already includes a print magazine, website, and podcast. EDGAR magazine has been published across the Middle East by PPMG for more than a decade, helmed for the last five years by Editor Rob Chilton.

“The EDGAR Store has been a tremendously exciting journey for the team,” Rob says. “We’ve spent months carefully creating an online store with our web design team and then talking to brands about sourcing the best products. I believe The EDGAR Store adds an entirely new dimension to the ever-growing EDGAR brand – as well as being simply a great place to shop online.”

Senior Digital Editor Nathan Irvine says “This is a very exciting time for EDGAR.ae and the brand as a whole. We will be melding the latest product drops with related lifestyle articles that best showcase what EDGAR is all about. We’ve certainly built a one-of-a-kind shopping experience for the Middle East.”

“The EDGAR Store is a fantastic new shopping platform for men and offers something totally unique in the region,” says PPMG CEO Darren Hodgkin. “I believe we’re going to completely disrupt the Middle East e-commerce landscape by giving customers something they have been wanting for a long time.”

-Ends-

For enquiries
Buying Manager, Dominic Renowden – dominic.r@ppmg.com 
Commercial Director, Michael Smith – michael@ppmg.com 
Associate Publisher, Sudhish Chandran – sudhish@ppmg.com 
Editorial Director, Cindy L Bailey – cindy@ppmg.com
Editor, Rob Chilton – rob@ppmg.com
Senior Digital Editor, Nathan Irvine – nathan@ppmg.com 

PPMG is a diverse, innovative, modern media group based in Dubai. It has evolved from a traditional publishing house and operates across a multitude of vertical sectors such as Content, Brand, Design, Digital Development, Ecomm, FinTech, EdTech and FitTech.

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