Dubai, December 29, 2003: In a new initiative focusing on quality and business excellence, 25 general managers and senior officials of the Easa Saleh Al Gurg (ESAG) group of companies attended a presentation on the quality initiatives being offered by the Dubai Department of Economic Development. The Group Managing Director Raja Al Gurg and the CEO SB Jeyaseelan headed the group of 25 officials.
 
The presentation included an overview of the Dubai Quality Award (DQA), Dubai Quality Appreciation Programme (DQAP) and the Dubai Service Excellence Scheme (DSES).
 
"The Easa Saleh Al Gurg group of companies was established in the UAE in 1960, and has grown from strength to strength to become one of the premium local private sector companies in the country. We feel that this is the ideal time to move forward and enhance our current status by implementing best practices focused on quality and excellence, which will eventually impact upon our performance and facilitate growth," said Raja Al Gurg. "We have explored various quality initiatives and feel that the DQA and the DSES models are effective tools achieving service excellence across the group," she added.
 
"The DED explained its various quality initiatives and the detailed presentation has generated a very high level of interest among senior Company officials within the group," said S B Jeyaseelan, CEO of ESAG. "We strongly feel that these initiatives will enable the ESAG group to further improve its operational performance and offer better services to its clients," he added.
 
"This is the first time since the inception of the DQA, that a local group along with its various subsidiaries has expressed such interest in the quality programmes implemented by the DED," said Essa Kazim, Co-ordinator General of the Dubai Quality Award and Director General of the Dubai Financial Market ."The Easa Saleh Al Gurg group of companies has taken a lead in this respect and we invite other companies to follow suit”, he added.
 
-Ends-
 
Notes to the Editor:
The Easa Saleh Al Gurg (ESAG) Group was founded by the Chairman of the Group, H.E. Easa Saleh Al Gurg CBE in 1960. Today the group is associated with over 20 brands like British American Tobacco, Unilever, Dunlop, Benetton, Burmah Castrol to name a few.
 
The ESAG Group has been in the electronics business for the last 45 years operating franchised brands from their Scientechnic and Al Gurg Electronics showrooms. The brands sold by ESAG in these showrooms are Siemens, Admiral, Terim, Scandinova, Wolf, Starmix, and now Binatone. The Scientechnic home appliances and cordless phones division and Al Gurg Electronics have recently merged to form Better Life, a new concept chain of electronics. Al Gurg’s new acquisition – Binatone - is a home appliances brand established 45 years ago in the UK, with presence in Asia, Europe, Africa, Baltic States and now the UAE, Oman and Qatar under the ESAG Group.
 
Distributed for the Easa Saleh Al Gurg Group by the TEAM/Y&R PR Unit.
For further information, please contact
Abha Malpani or Rami Halawani.
Tel: (971-4) 3344550,
Fax:(971-4) 3344556,
email: abha@teamyr.com,
r.halawani@teamyr.com

© Press Release 2003