Esmod Dubai to tap emirate's global fashion appeal via new jewellery & photography courses
Dubai is one of the cheapest places in the world to buy jewellery. Dubbed 'The City of Gold,' it is a major international hub for gold and diamond jewellery where buyers can choose from a wide range of tax-free luxury goods. Per capita gold consumption in Dubai is the highest in the world, with more than two-thirds of the population buying gold at least once a year.
As the recognized fashion capital of the Middle East, Dubai has also become a popular destination for fashion photography. Every major fashion brand is represented in the city's malls and retail shops, and traditionally-styled clothes are also highlighted alongside high-class and modern fashion boutiques. This accessibility to tax-free high-end clothing along with the huge disposable incomes of its residents has turned Dubai into a fashion haven where fashion shows and photo-shoots have become very common.
Esmod Dubai, the leading French fashion school in the region, is complementing Dubai's emergence as a leading jewellery and fashion photography site through its new three-month Jewellery Design and Fashion Photography Workshops both starting on January 20, 2011.
"Now that our school has successfully pioneered fashion education in the Middle East, our next goal is to enhance other elements of the fashion world such as jewellery design and fashion photography. Dubai has the right mix of modernity, tradition and mystique to emerge as a hub for these two exciting fields. We have partnered some of the top jewellers and photographers to come up with new courses that will further broaden and enrich the fashion landscape of Dubai and the entire region," said Tamara Hostal, Director and Founder of Esmod Dubai.
The Esmod Dubai Jewellery Design Workshop will cover important aspects of the craft such as the history of jewellery, the creative process, elements and principles of design, tools and beading techniques, drawing and rendering styles, portfolio design and presentation. It is open to those interested in the business aspects of jewellery or who just want to create their own contemporary jewels and accessories and be more informed about design and gemstones.
The Esmod Dubai Fashion Photography Workshop, on the other hand, is open to lovers of both photography and fashion. It covers light manipulation and proper camera use, the history of fashion photography, indoor and outdoor techniques, portrait and beauty photography, use of Adobe Photoshop software tools and photo shoot planning, presentation, submission and exhibition. By the end of the course, students will be able to prepare and execute creative fashion photo sessions and even properly market themselves as fashion photographers.
All participants will receive a certificate of completion. The short courses precede the start of Esmod Dubai's latest batch of students under its 3-year French diploma program on Fashion Design and Pattern Making which starts January 23, 2011.
Since its inception in 2006, Esmod Dubai, French Fashion university group, has been accommodating a steadily growing number of students in its mission to capitalise on the region's booming fashion industry and the steady drift of the Middle Eastern consumer towards haute couture. The Dubai campus now embraces students from 40 different countries, of which over 60 per cent are GCC nationals and UAE locals.
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© Press Release 2011
