27 July 2005
Radisson Sas Introduces Modern Flair

Radisson SAS Hotels and Resorts, part of the fast-growing, Brussels-based Rezidor SAS Hospitality, has unveiled the interior design philosophy behind its latest property, the Radisson SAS, Dubai Media City. Situated in the heart of new Dubai, the hotel will be the first to open in Media City and marks Radisson SAS' return to the emirate.

The design concept was created by Singapore based IMA Interiors, who specialise in boutique hotels and high-end residential development projects tailored to the international technology and media elite.  The interiors combine a blend of rich natural textures, stainless steel and glass with modern Italian furniture.

Siegfried Nierhaus, General Manager, Radisson SAS, Dubai Media City said: "Throughout the hotel, the underlying theme is one of chic international style with a modern flair which seems very appropriate in this emerging global business hub".

The Media City property, due to open by the end of the year, boasts 247 guestrooms equipped with the latest facilities including LCD televisions with a sleek and stylish dcor. The hotel provides guests with a range of culinary experiences, from an open-kitchen all-day dining restaurant to a signature Italian restaurant and a fusion restaurant with a vibrant and trendy bar. The mezzanine level has a bar serving fine Spanish tapas, while the rooftop terrace lounge provides a calm and relaxing chill-out atmosphere overlooking the palm and the panoramic landscape and water features of Dubai Media City.

A health and beauty centre includes a spa with a choice of five distinct experiences to trigger the senses. Individual treatment rooms are styled to reflect the lavish and opulent Asian culture. Special attention and detail is given to the interior of each treatment room and the products used for the various massage and water therapies.  An outdoor pool, sauna and a state of the art-gymnasium complete the facilities.

Ten meeting rooms offer customised facilities with wireless internet access. A luxurious executive lounge with outdoor terrace is the perfect venue for coffee breaks and guests staying on the executive floor. Designed with the meeting professional in mind, the MICE facilities are well-suited to cater for all needs.

-Ends-

About Radisson SAS Hotels & Resorts
Radisson SAS Hotels & Resorts, part of Rezidor SAS Hospitality, offers first class service, providing guests with a contemporary, upscale hospitality experience. Radisson SAS has received numerous awards for Best Hotel Chain and is renowned for its "Yes I Can" spirit of service and the "100% Guest Satisfaction Guarantee". It currently includes 140 hotels either in operation or under development, in 39 countries, in Europe, the Middle East and Africa. For more information, visit www.radissonsas.com 

About Rezidor SAS Hospitality
Rezidor SAS Hospitality is one of the fastest growing hospitality companies in the world and currently has 252 hotels, encompassing over 47,000 rooms, in operation and under development in 48 countries, with the aim to develop 700 hotels across its different brands by 2012.

In September 2002, Rezidor SAS announced a unique deal with US-based Carlson Hotels Worldwide to expand selected Carlson brands in Europe, the Middle East and Africa (EMEA). Rezidor SAS now operates Radisson SAS Hotels & Resorts, Regent International Hotels Park Inn and Country Inns & Suites in these areas. Initially Rezidor SAS Hospitality was a wholly owned subsidiary of the Stockholm-based SAS Group. For more information on Rezidor SAS and its different brands, visit www.rezidorsas.com.

About IMA Interiors
IMA Interiors originated in California, United Stated and opened their Singapore office in 1995. Paris born Isabelle Mialja and Robert Arambulo from the Philipines currently spearhead the operation with projects including hotels in Vietnam and Singapore and a luxurious spa for the Shangri-La in Surabaya. They have created a distinct mark in the design industry for delivering successful and financially viable designs. As result, the dynamic design team has gained international recognition for their unique style and vision.

For more information please contact:
Esther van Bemmelen
PR & Communications Manager                         
Rezidor SAS Hospitality Middle East                                              
Tel: 00971 4 390 0082
Fax: 00971 4 390 8171
E-mail: esther.vanbemmelen@radissonsas.com

© Press Release 2005