du awarded ISO 9001-2008 certification for its Network Development programme

Ongoing efforts to enhance technology and customer experience earns du's Network Development programme a milestone recognition

Dubai, UAE, 07 September 2011: du has been awarded a further accolade after receiving a ISO 9001-2008 certification for the Quality Management System, developed as part of its Network Development programme. The major milestone achievement is a testament to du's continued efforts to improve upon customer experience by incorporating the latest technologies into their extensive network.

ISO 9001-2008 is the world's most widely used standard for quality management systems. du received the certificate from David Cowie, Managing Director, DQS LLC in an official ceremony at the telecom's headquarters. Accepting on behalf of du was Yatinder Mahajan, Chief Technology Officer, Hatem Bamatraf, Senior Vice President, Network Development and Operations, du, and Hanadi Ayoub, Vice President, Network Architecture & Delivery, du.

"Receiving an ISO 9001-2008 certificate for our Network Development programme's Quality Management System is a true quantification of the efforts to which we go to, in order to provide the highest level of technological and experiential services for our customers," said Hatem Bamatraf, Senior Vice President, Network Development and Operations, du. "We are dedicated to constantly improving upon our network, which reflects directly on our customers' experience. Our Process Development and Governance Team has put their utmost dedication into achieving this success, and their hard work has most certainly paid off."

"This certification marks a landmark achievement in du's Network Development," commented David Cowie, Managing Director, DQS LLC. "ISO 9001-2008 accreditation establishes that the Quality Management System created by du is a valuable addition to the telecom's Network Development programme, giving them a competitive advantage in the UAE's telecommunications market."

The Quality Management System was developed and implemented by du as part of the ongoing Network Development (ND) efforts to enhance technology delivery and overall customer experience. It incorporates both strategic business processes and core processes for ND activities, proving greater visibility on the roles and accountabilities of individual functions within the programme.

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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2010, over 4 million people in the UAE had chosen to become du mobile customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please contact:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com