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Dubai-based digital agency Digital&Code is working with Spinneys to create a complete e-commerce solution for the brand’s entrance into home delivery. www.spinneys.com launched last month and the mobile app will launch in July. The overall scope of work includes platform design and development, app development, content creation, product photography, and analytics, as well as integrated technology in the areas of inventory management, logistics, and distribution.
The user-friendly platform captures “the fresher experience, delivered to your door” proposition, combining vibrant visuals and rich content for a contemporary lifestyle feel. Digital&Code also supports the logistics and fulfillment teams with technology that adds value to the supply chain, streamlines the delivery process, and improves the overall customer experience.
Darren Hodgkin, CEO of Digital&Code, commented: “The partnership with Spinneys is a prime example of our ability to offer a truly end-to-end ecommerce solution from concept through to final execution. Digital&Code’s design and content specialists ensure the products are presented in the most enticing way, underpinned by a strong story-telling element, and the platform technology provides a seamless ordering experience.
Darren continued: “But the frontend aspects are still only half the battle; every retailer knows that fulfilment issues can cripple businesses if customers aren’t satisfied with the goods they receive. We lend another level of support by integrating cutting-edge technology to overcome supply chain challenges and enhance every aspect of the buyer’s journey. This commitment to total satisfaction is crucial for such a cherished local brand like Spinneys.”
Within the grocery segment, Digital&Code also manages Choithrams’ online delivery platform, and its wider ecommerce portfolio includes The Galleria, Nikki Beach, and Ahmed Seddiqi & Sons.
About Digital&Code (part of PPMG)
Leading digital development agency Digital&Code creates innovative online platforms, underpinned by sophisticated technology and in-depth analysis. By collaborating with content specialists, graphic designers, logistics and distribution partners, Digital&Code can deliver an end-to-end solution for e-commerce brands across the globe. Digital&Code is a subsidiary of the media company PPMG.
About PPMG
PPMG is a modern media company headquartered in Dubai. Its portfolio includes subsidiaries in the fields of content creation, digital development, branding and design, FMCG marketing, e-commerce, FinTech, EdTech, and FitTech. PPMG also has interests in residential and commercial property development in the UAE, UK, and Australia. PPMG was established in 2009 by founder and CEO Darren Hodgkin, and the organisation has evolved to offer an incomparable global solution for brands in today’s digital world.
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