New Look tie-up offers glimpse of what's to come
Dubai, July 2, 2006: Deira City Centre (DCC), one of the flagships of MAF Shopping Malls, today announced a sweeping review of its retail brands portfolio. This will deliver wholesale changes to the Centre's retail mix, highlighted by a stronger focus on fashion.
The revamp will boost DCC's range of leading edge international brands, a process that began just days ago with the announcement of the Centre's groundbreaking tie-up with Landmark International for the regional debut of its New Look fashion brand. New Look is one of the UK's largest fashion retailers.
DCC said the store opening, scheduled for September later this year, marks a new phase in the evolution of the Centre, which has become an international retail icon. Murray Bell, Senior Vice President of Asset Management for MAF Shopping Malls, said: "We will continue to look for opportunities to give our customers that extra value that is our trademark and which is exclusive to the Centre
"Deira City Centre was one of the pioneers of the shopping mall phenomenon in the UAE and continues to set the pace. We are currently reviewing the Centre's retail mix but one of the decisions we have already taken is to focus on continually attracting the best fashion brands from around the globe.
"This partnership with Landmark International takes us a long way towards meeting our ambitions and our customers can expect to see further announcements of new brands in the near future."
Deira City Centre offers more than 340 international and local brands. It attracts in excess of 20 million visitors a year, and has long been one of Dubai's top attractions for visitors. "Our aim is to make high street fashion available at affordable prices," added Bell. "This will encourage our customers to keep coming back for more. With a large percentage of the country's population under the age of 34, the UAE is the ideal location for major fashion houses to be represented."
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Notes for editors
Deira City Centre is unique in its variety of retailers and anchor stores which include Carrefour, Zara, Debenhams, Woolworths, Virgin Megastore, Paris Gallery, Sun and Sand Sports, Magrudy's. In addition to offering a great shopping experience, the centre is a home to Sofitel City Centre Hotel and Residence; 11 screen multiplex CineStar, adjacent to international restaurants and cafes ; Magic Planet family entertainment centre; Arabian Treasures, an enclosed 'souk' featuring 14 unique shops; a Textile Court as well as a food court with 12 unique quick service restaurants ; dedicated tourist services; a specialized Jewellery Court and a hub of electronic stores on the ground floor that all add to the overall atmosphere.
Deira City Centre welcomes the latest luxury home and fashion Zone featuring Sia and White company within Jawad Home and 26 popular outlets within the Bin Hendi Avenue such as Hugo Boss, GF Ferre, Paul and Shark.
For additional press information, kindly contact:
Patricia Tellis / Joe Harmoush
Promoseven Weber Shandwick Dubai
Tel: +971 4 321 0077
Fax: +971 4 321 1711
E-mail: patricia.tellis@ promoseven.com / joe.harmoush @promoseven.com
© Press Release 2006
