Dubai: September 4, 2003 - Deira City Centre last night unveiled - in spectacular show-stopping fashion - a totally new lower level as a part of the major expansion to provide a new face to Dubai’s most popular shopping centre.
The new lower level is comprised of 24 stores, as well as a new and improved taxi drop off area, a new Customer Service Centre and new family facilities.
Deira City Centre General Manager Mr Rashid Zakaria Doleh said:"The new extension is a part of Deira City Centre’s commitment to provide customers with the greatest shopping choice and experience in the UAE."
"We can now proudly say that Deira City Centre is a city inside a city, and a one-stop-shop for residents and tourists alike."
The new taxi drop off allows shoppers to arrive in style right at the Centre’s airconditioned new front entrance and wait for a taxi at the new airconditioned waiting area.
The new lower level of stores houses major names in electronic goods and services from Jumbo and Jacky’s Electronics, Eros Electricals, Harman House to Fono, as well as a range of service-oriented stores such as key cutting, cards, banking, gifts and hairdressing salons.
The aim of the new ground level is to be an electronics hub with stores positioned to resemble those found at an international airport. A new café also greets customers at the main entrance.
Deira City Centre has also responded to the needs of families by providing 3500 square feet of hotel-standard washroom space including baby changing and family room area. (see full list of stores and services overleaf).
Core to the new level is a dedicated Customer Service Centre manned by friendly and informative staff who can help shoppers with any of their needs, from finding their favourite store to gift wrapping, gift certificates, tourism information or baby/wheelchair services.
The lower level, which covers almost 29,100 square feet, offers an ideal mix of speciality products aimed at providing easy access to popular stores and services at Deira City Centre.
The expansion will also open up space on the upper levels for better flow of traffic and shopping comfort. New escalators and positioning of bridges will also allow for easier access between floors and throughout the rest of the Centre.
A new permanent stage and VIP area will also allow for even more exciting entertainment and ceremonial events at Deira City Centre.
"This new level is the first and last impression shoppers have of our Centre and we are proud to have worked with these leading retailers to continually enhance the total experience of shopping at Deira City Centre," Mr Doleh added.
-Ends-
About Deira City Centre:
Deira City Centre is the flagship shopping, leisure and entertainment centre within the Majid Al Futtaim Group’s property portfolio. A multi-faceted complex, it has over 305 stores and attracts 20 million visitors a year, making it one of Dubai’s top attractions. It is unique for its variety of retailers and for its anchor stores including Carrefour, IKEA, Debenhams, Woolworths, Virgin Megastore, Paris Gallery, Sun and Sand Sports and Magrudy’s. As well as a great shopping experience, Deira City Centre is home to Sofitel City Centre Hotel; the 11 screen multiplex Cinestar; Magic Planet family entertainment centre; City Walk, an eating and leisure retailing boulevard on the second level; Arabian Treasures, an enclosed ‘souk’ featuring 14 unique shops; the Textile Court on the second level, and the new ground level of 24 shops and services.
Media contact
Carolyn Deed/Imad Al Najjar
TBWA|RAAD
Ph:04 222 6667 ext 244 or
Mob: 050 425 8620
Email: Carolyn@tbwaraad.com <mailto:Carolyn@tbwaraad.com>
© Press Release 2003
