22 January 2004
Deira City Centre has already experienced a 10 to 15 per cent rise in total store sales this DSF compared to previous years, as a sure sign of the success of DSF 2004 .
Deira City Centre General Manager, Mr Rashid Zakaria Doleh said that such an increase at Dubai’s premier shopping hub was a sign that the Dubai Shopping Festival was showing strong signs of a record year in terms of popularity and generation of retail spend.
In addition, Deira City Centre has been overwhelmed with its response to its core World Famous Sale mega raffle, offering a grand prize win of 500,000 Dirhams.
Mr Doleh said:"The increased retail activity at Deira City Centre to date is a sure signal of the impact of DSF for both UAE residents and tourists. It is also a key indicator of the health of the economy reflected in retail spend this Festival. "
DCC has set a target of 20 per cent increase in visitor numbers during the total month. "DCC is well on track to achieving and possibly even exceeding this target for this year’s DSF period," he said.
Jackys, PlugIns, Carrefour, are among the Centre’s stores which have witnessed increases in sales particularly in electrical goods and mobile phones.
Deira City Centre is offering up to 75 per cent off products in many of its leading stores.
"These major savings, coupled with a great line-up of entertainment mean that Deira City Centre will continue on its tradition as the very core of this great festival which brings families and friends together through the fun and festivities of shopping."
DCC COMPETITIONS
By visiting Deira City Centre this DSF, shoppers have a chance to become multi-millionaires as the Centre houses the highest value competitions on offer this Dubai Shopping Festival (DSF).
Mr Doleh said: "Shoppers to Deira City Centre have a wealth of competitions to choose from as it is a hub for many of the key competitions to celebrate this spectacular shopping festival.
Deira City Centre is itself is offering The World Famous Sale. With every 300 Dhs spent, shoppers have the opportunity to go in to a draw to win a jaw-dropping 500,000 Dirhams. The lucky winner will be drawn at the end of DSF.
Competitions booths are also found all over Deira City Centre for a number of promotions including:
* Afternoons at Centre Court, Dubai TV is giving away up to 7000 Dirhams including prizes from supporting retailers.
* Nissan Super Raffle - Nissan is offering 50 of its leading range vehicles from the Nissan family in the core DSF competition event.
* Lexus/Emaar competition to win 150,000 plus a magnificent Emaar Dubai ‘Springs’ property
* World Gold Council offers anyone who buys gold or diamonds from the Jewellery Court to enter a barrel draw for an impressive 1kg of gold.
* Paris Gallery multimillion Dirham Diamonds campaign
* Nivea promotion to win Audi vehicles with purchase of key Nivea products at Carrefour
Over 100 of DCC’s retailers are also offering special deals and DSF discounts and giveaway offers.
'The World Famous Sale' is also offering up to 75 per cent off goods in some of its leading stores.
Deira City Centre General Manager Mr Rashid Zakaria Doleh said:"DSF is certainly a key annual event worth waiting for as shoppers not have the chance to save thousands of Dirhams by shopping at Dubai’s favourite centre but win themselves once-in-a-lifetime prizes," he said
-Ends-
Media contact:
Carolyn Deed
TBWA/RAAD
Ph: 050 425 8620
Email:carolyn@tbwaraad.com
Deira City Centre has already experienced a 10 to 15 per cent rise in total store sales this DSF compared to previous years, as a sure sign of the success of DSF 2004 .
Deira City Centre General Manager, Mr Rashid Zakaria Doleh said that such an increase at Dubai’s premier shopping hub was a sign that the Dubai Shopping Festival was showing strong signs of a record year in terms of popularity and generation of retail spend.
In addition, Deira City Centre has been overwhelmed with its response to its core World Famous Sale mega raffle, offering a grand prize win of 500,000 Dirhams.
Mr Doleh said:"The increased retail activity at Deira City Centre to date is a sure signal of the impact of DSF for both UAE residents and tourists. It is also a key indicator of the health of the economy reflected in retail spend this Festival. "
DCC has set a target of 20 per cent increase in visitor numbers during the total month. "DCC is well on track to achieving and possibly even exceeding this target for this year’s DSF period," he said.
Jackys, PlugIns, Carrefour, are among the Centre’s stores which have witnessed increases in sales particularly in electrical goods and mobile phones.
Deira City Centre is offering up to 75 per cent off products in many of its leading stores.
"These major savings, coupled with a great line-up of entertainment mean that Deira City Centre will continue on its tradition as the very core of this great festival which brings families and friends together through the fun and festivities of shopping."
DCC COMPETITIONS
By visiting Deira City Centre this DSF, shoppers have a chance to become multi-millionaires as the Centre houses the highest value competitions on offer this Dubai Shopping Festival (DSF).
Mr Doleh said: "Shoppers to Deira City Centre have a wealth of competitions to choose from as it is a hub for many of the key competitions to celebrate this spectacular shopping festival.
Deira City Centre is itself is offering The World Famous Sale. With every 300 Dhs spent, shoppers have the opportunity to go in to a draw to win a jaw-dropping 500,000 Dirhams. The lucky winner will be drawn at the end of DSF.
Competitions booths are also found all over Deira City Centre for a number of promotions including:
* Afternoons at Centre Court, Dubai TV is giving away up to 7000 Dirhams including prizes from supporting retailers.
* Nissan Super Raffle - Nissan is offering 50 of its leading range vehicles from the Nissan family in the core DSF competition event.
* Lexus/Emaar competition to win 150,000 plus a magnificent Emaar Dubai ‘Springs’ property
* World Gold Council offers anyone who buys gold or diamonds from the Jewellery Court to enter a barrel draw for an impressive 1kg of gold.
* Paris Gallery multimillion Dirham Diamonds campaign
* Nivea promotion to win Audi vehicles with purchase of key Nivea products at Carrefour
Over 100 of DCC’s retailers are also offering special deals and DSF discounts and giveaway offers.
'The World Famous Sale' is also offering up to 75 per cent off goods in some of its leading stores.
Deira City Centre General Manager Mr Rashid Zakaria Doleh said:"DSF is certainly a key annual event worth waiting for as shoppers not have the chance to save thousands of Dirhams by shopping at Dubai’s favourite centre but win themselves once-in-a-lifetime prizes," he said
-Ends-
Media contact:
Carolyn Deed
TBWA/RAAD
Ph: 050 425 8620
Email:carolyn@tbwaraad.com
© Press Release 2004
