Daniella Rother international make up artist for ARTDECO cosmetics gives makeovers to Deira City Centre visitors

Dubai, July 21, 2004: ARTDECO, the trendsetter company, best known in the cosmetic industry for its high quality professional make up flew in Daniella Rother, the company's international make-up artist from Germany for a special visit to Dubai.

A special makeover session was organized at the Mikyajy outlet in Deira City Centre, where Daniella gave the season's hottest makeovers to shoppers visiting the store. A number of women flocked to the Mikyajy store earlier this week to watch the makeover event and pick up useful hints and tips provided by the ARTDECO international make-up artist, Daniella.

Mikyajy, the retail and cosmetic brand in the Middle East is the exclusive distributors of ARTDECO cosmetics in theregion.

Majid Al Busaidy, the Middle East Brand Manager for ARTDECO said; "ARTDECO's fashionable and high quality products has been very well received by the beauty lovers in the region, where women are becoming increasingly perceptive about their make up and the quality of the cosmetics they use."

Pictured here is: Daniella Rother demonstrating the 'Trend Look' on a visitor at the Mikyajy store in Deira City Centre.

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Notes To The Editor:
About ARTDECO Cosmetic Group Gmbh
ARTDECO cosmetic Group is known for its wide range of over 500 lip, eye, nail and camouflage products. ARTDECO's unique products feature refillable options making them not only affordable but also environmentally friendly. Currently ARTDECO is distributed in 56 countries globally. The company's headquarter is located in Karlsfeld, close to Munich.

About Mikyajy:
The Mikyajy store concept has been a great success and, just under four years later, the group has opened 37 stores in four countries across the region with an additional outlet to be opened by 1^st august 2004. Mikyajy is the make up store offering a wide variety of international brands in cosmetics and fragrances. More than 50% of these brands are exclusive to Mikyajy, giving its consumers a wide choice under one roof. Mikyajy is a fun, fashionable shopping concept for the modern, trendy consumers. The Mikyajy brand offers exclusive make-up, fragrance and body products.

For more information please contact:
Pooja Chaudhary,
Bates PanGulf PR,
Tel: +971 4 2953456,
Fax: +971 4 2951027,
E-mail : pooja@batespangulf.com