Following a competitive review process, Daniel Wellington, the globally renowned watch brand, known for its detail-oriented and sleek design, has chosen OMD as their strategic partner for their digital expansion in the IMEA region. OMD has been awarded the full portfolio encompassing digital, performance, and e-commerce marketing. 

Daniel Wellington aims to localize their digital marketing investments while raising the profile and awareness of the brand in the IMEA region. For the Swedish watch brand scaling their online e-commerce presence comes at top priority given the up-rise and adoption in the area.

The move will allow Daniel Wellington to see stronger business results through OMD’s fully integrated digital and analytics solutions. OMD’s full-service e-commerce arm, Transact was able to demonstrate a strong understanding of the e-commerce category and delivered a fully diverse yet seamlessly integrated solution. OMD also leveraged the power of the network with a local-approach ensuring a consistent, yet tailored execution will be deployed across different markets to capture every growth opportunity across the markets.

“The win is another testament to OMD’s differentiated approach in helping clients excel in today’s emerging e-commerce landscape.OMD was able to establish the scale of its operation while demonstrating a solid understanding of the nuances of each specific market. We are excited to work together to deliver impactful business results through better decisions, faster.” stated Waseem Afzal, Deputy Managing Director at OMD. 

Zaid Barrishi, Head of Digital Marketing, IMEA at DW also concluded, “OMD’s capabilities and extensive network have proven their expertise to help take our e-commerce and analytics solutions to the next level to fuel our next phase of growth in the IMEA region.” 

Ms Layal Takieddine    
Head of Marketing, OMD
Tel: +971 4 450 0411

About OMD: 

OMD is the world’s largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day. Today, the network counts 10 offices in nine countries across the region. OMD has been named the 3rd best employer in the UAE by the Great Place to Work Institute, Communicate’s Media Agency and Network of the Year, as well as Media Agency of the Year at the Dubai Lynx 2019.

About Daniel Wellington

Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. Since its inception, Daniel Wellington has sold over 11 million watches, and established themselves in over 80 markets across the world. Daniel Wellington social media community has quickly evolved into a global movement, that every day, helps to grown, define, and develop the brand.

© Press Release 2019

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