Dubai,United Arab Emirates 2 May 2012: Cubiks, an international assessment and development consultancy has launched an Arabic version of PAPI™ (Personality and Preference Inventory), its leading work-related personality assessment.

Cubiks' team of occupational psychologists, HR experts and IT specialists has translated PAPI into Arabic in response to increasing demand for psychometric testing in the MENA region.

PAPI Arabic enables employers in Arabic speaking countries to provide current and potential staff with fair, accurate and accessible personality assessments. Working from the highly successful PAPI assessment, Cubiks developed this Arabic translation and incorporated cultural adaptations to ensure that the content is relevant and appropriate for Arab participants.

PAPI is used by thousands of HR professionals and line managers around the world to provide vital insight for selection and development decisions. Through a short, user-friendly online questionnaire, PAPI maps out an individual's personality to provide information about their preferences and typical behaviour at work.

Ayed Al Kasme, General Manager at SAC for Training in Saudi Arabia said:

"PAPI is essential for our work with clients in the Middle East. PAPI is a great tool for HR development, helping individuals to understand where their strengths lie and focus on aspects they would like to improve."

Tom Verboven, Managing Consultant for Cubiks UAE added:

"In response to the increasing need for an Arabic version of PAPI, we brought together our specialist teams to create a product that ensures we meet the requirements of our market. With our Arabic assessments that incorporate specific cultural adaptations we are now able to provide even better support to help employers tackle their recruitment and development challenges."

Results from PAPI are presented in easy to interpret reports and guides available in English and Arabic. These help HR professionals to evaluate whether an individual has the qualities needed to be successful in a role, a team, or a business culture.

For more information about PAPI Arabic or for a free trial please email uae@cubiks.com. You can also download the PAPI brochure here.

Combining business psychology services with an advanced portfolio of online products, Cubiks provides products and services for selection, assessment and development to more than 1,000 clients in over 50 countries. Cubiks' innovative tools and expert services enable clients to make informed selection and development decisions.

Cubiks has offices throughout Europe, regional offices in the United Arab Emirates, Malaysia and the USA and an international network of delivery partners. This global scope means Cubiks can offer culturally sensitive, competency-driven business psychology solutions in over 30 languages.

Ehsan Fahmi
Analyst
Middle East & Africa
Cubiks Limited (Dubai Branch)
26th Floor, Festival Tower, Festival City,
PO Box 35770, Dubai U.A.E
Tel: +971 (0) 426 03 062
Fax: +971 (0) 426 03 063
Web: www.cubiks.com

© Press Release 2012