• Menu was recently launched in Qatar following a successful launch in the UAE last year

Kuwait, Kuwait City: VOX Cinemas, the dedicated cinema arm of

Majid Al Futtaim, is collaborating with Michelin star chef Akira Back so moviegoers in Kuwait can enjoy an unparalleled dining experience. The global restauranteur has curated a modern Japanese menu which will be launched at VOX Cinemas’ luxury concept THEATRE in The Avenues Mall on 23 March.

Featuring a dynamic combination of Akira Back’s signature dishes as well as culinary creations exclusive to VOX Cinemas, the menu comprises Starters, Signature Rolls, Tacos, Nachos, Bao, Cinema Classics, Desserts and Signature Mocktails. Menu highlights include Umami Truffle Fries, a must-try appetiser, mouth-watering cinema classics including 24 Hour Short Rib Bowl and AB Chicken and Waffles, AB Cigar, a dessert that looks almost too good to eat and Kajitsu, a delicious and fragrant hand-crafted mocktail.

Famed for his sense of adventure and creativity, Akira Back has enjoyed an illustrious career bringing his culinary expertise and artistry across the globe, with a portfolio of critically acclaimed restaurants and lounges in destinations like Beverly Hills, San Diego, Seychelles North Island, Toronto, Singapore, Seoul, Dubai and more.

Ali Aloqab, VOX Cinemas, Regional Manager, Kuwait, Lebanon and Jordan [HI1] said “Following the recent launch in Qatar, we are excited to introduce Akira Back’s specially curated menu at THEATRE in Kuwait. This culinary collaboration with the Michelin star chef represents a new era in fine dining and film and demonstrates our commitment to continuously enhance the moviegoing experience at VOX Cinemas.”

VOX Cinemas’ THEATRE combines film with fine food and provides guests with the option of dining in an exclusive private lounge area or having their food delivered straight to their seat through the in-theatre waiter service. Redefining the luxury cinema experience, THEATRE boast reclining leather seats, plush blankets and pillows as well as cutting-edge audiovisual technology in a stylish and intimate setting.

The Akira Back menu will be available at THEATRE at VOX Cinemas The Avenues Mall from 23 March.

For more information or to make a booking visit voxcinemas.com

-Ends-

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.

Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

https://maf.am/Majid_Al_Futtaim_EN

Please follow us on

https://www.facebook.com/MajidAlFuttaim
https://www.instagram.com/majidalfuttaim
https://www.tiktok.com/@majidalfuttaim
https://www.youtube.com/user/majidalfuttaim
https://twitter.com/majidalfuttaim
https://www.linkedin.com/company/majid-al-futtaim
https://majidalfuttaim.medium.com/

About Akira Back

The Akira Back brand is a diverse portfolio of restaurants and lounges around the globe which pride themselves on creating innovative culinary experiences combined with a social atmosphere and elegant ambiance. The mission statement is to make unforgettable memories for our guests by revolutionizing the dining experience through one-of-a-kind dishes and gracious service.

Born in Korea and raised in Aspen, Colorado, Michelin Star award winning Chef Akira Back brings a sense of adventure and boundless creativity to his culinary creations. Before embarking on his career in the kitchen, Back spent his early years as professional snowboarder, appearing in extreme sports movies and garnering praise from the sport’s top trade publications. Back eventually retired from snowboarding and took his need for speed and desire for adventure to culinary school. 

Chef Back has since brought his culinary expertise and artistry across the globe, opening critically acclaimed restaurants in Dubai, Beverly Hills, San Diego, Seychelles North Island, Toronto, Singapore, Seoul and more. He currently operates 16 locations under his banner, with plans to open 10 more over the next 2 years in cities including: London, Paris, San Francisco, Riyadh, Marrakech, and Orlando.