Kingdom of Saudi Arabia: Global technology company Software AG (Frankfurt MDAX: SOW) has extended ‘Premier Partner’ status to Saudi Business Machines Ltd. (SBM), the general marketing and Services Representative of IBM World Trade Corporation in Saudi Arabia – the Kingdom’s leading provider of cutting-edge and end-to-end enterprise information technology and telecommunications solution. This agreement will advance the Kingdom’s digital transformation initiatives towards growth aligned with Saudi Vision 2030, which will boost the country’s digital economy.

SBM is now a ‘Premier partner’ of Software AG in the region under its global partner program - PartnerConnect. This announcement was made during a meeting between Mamdouh Al Olayan, Country Manager- Saudi Arabia, Software AG, and Fadhel Al-Shaikh-Vice President-Business Tech. Solutions, SBM in Riyadh during the LEAP show. As the Kingdom’s long standing and leading enterprise digital transformation company, SBM focuses on implementing digital solutions across the Kingdom to support customers’ business goals. The Premier Partnership level will level up SBM as a strategic partner and work more closely and collaboratively with Software AG to deliver solutions based on Software AG’s IoT, Integration, API Management, Business & IT Transformation technologies to Saudi customers.

Speaking of the partnership and its significance with the Kingdom’s digital aspirations, Fadhel Al-Shaikh-Vice President-Business Tech. Solutions, SBM said: “Since our inception in 1981, our mission has always been to boost the Kingdom’s digital initiatives through the adoption of new technologies and assist with realizing the nation’s aspirations of a strong digital future. With the need for enterprises to integrate business-critical applications and embrace agility, resilience, real-time responsiveness, our fortified partnership is a significant move that will enable us to expand our innovation offerings, create disruptive business models and further energize Saudi Arabia’s digital ecosystem transitioning towards making it MENA’s leading digital economy.”

“Digital transformation is a key enabler that spurs innovation and facilitates a vibrant and strong economy,” said, Rami Kichli, Senior Vice President – Middle East and Turkey, Software AG. “We’re delighted to upscale our collaboration with SBM – the oldest and largest SI provider in the nation that is already transforming enterprise customers in the public and private sectors and is a key contributor to the Kingdom’s transformation efforts. Driven by our vision of building and simplifying truly connected enterprises, we see an exciting journey ahead of us and Software AG remains fully committed to support the Kingdom in its journey towards a prosperous digital economy.”

The Software AG PartnerConnect program empowers its partners to deliver successful outcomes in meeting customer’s needs that evolves and aligns with external changes.

Software AG’s Cumulocity IoT and analytics along with webMethods Integration stack is highly regarded and consistently ranked as leaders by multiple industry analysts such as Gartner and Forrester to name a few.


About SBM

Saudi Business Machines (SBM) established in 1981, is the Kingdom’s leading provider of end-to-end enterprise information technology and telecommunications solutions and the General Marketing and Services Representative of International Business Machines (IBM) in Saudi Arabia. SBM offers cutting-edge enterprise technology solutions across every industry in the Kingdom, with its capability as a total solutions provider further enhanced with an unrivaled portfolio of products and services in Systems and Software, Networking Solutions, Systems Integration, Consultation and Implementation, Business Recovery, Physical Security, Cyber Security and Operations Support. SBM also provides comprehensive, tailored corporate services for a vast range of its products and solutions. SBM’s entire corporate structure is designed to make the company as flexible and as adaptive as possible to the dynamic and developing requirements of its customers, market, and solutions. SBM has access to international best practices, resources, and knowledge bases to provide any required solution that supports our clients’ digital transformation and the Kingdom’s Vision 2030. For more information, please visit or emails us at

About Software AG

Software AG simplifies the connected world. Founded in 1969 it helps deliver the experiences that employees, partners and customers now expect. Its technology creates the digital backbone that integrates applications, devices, data and clouds; empowers streamlined processes; and connects “things” like sensors, devices and machines. It helps 10,000+ organizations to become a truly connected enterprise and make smarter decisions, faster. The company has more than 5,000 employees across more than 70 countries and annual revenue of over €830 million. Its ambition is to exceed €1 billion of organic revenue in 2023.

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