Saudi Arabia: MDLBEAST, a Saudi Arabia based music entertainment company, has partnered with MoEngage, an insights-led engagement platform, to retarget existing customers with personalization and enhance customer experience.

A home for creators and music lovers, MDLBEAST was founded in 2019 with the underlying idea of amplifying and promoting the music, entertainment, and arts scene in Saudi Arabia.

Amongst many business verticals like labels/records, MDLBEAST, hosts a flagship event called Soundstorm. Using this event as a pedestal, the brand aims to attract GenZ customers in Saudi Arabia.

This is where MoEngage, with its insights-led platform, will assist MDLBEAST.

“While we are trying to create a space for Saudi local talent, our primary business lies in the events. We want to attract, engage and re-engage with customers, especially Gen Z, through personalized communications. This is where we think MoEngage fits in as a perfect partner for us. Using MoEngage’s capabilities, we want to reach the right audience through the right channel at the right time,” said Rahul Rege, Head of CRM and Insights, MDLBEAST.

In addition to delivering personalized communication, the brand also intends to utilize MoEngage’s customer engagement platform to drive enhanced experience.

This will allow them to reduce their CPAs (cost per action) and allocate the marketing budget from acquisition to retention.

Moreover, with the data handling capabilities of MoEngage, MDLBEAST will be able to collect data in a single place, stitch the customer journey and build a 360-degree customer view to understand customer behavior in terms of browsing and purchasing.

e-CENS, a solutions partner, will leverage MoEngage’s cross-channel campaign management capabilities and its robust mobile marketing platform to help MDLBEAST improve data insights and customer experience. “We are excited to help customer-savvy businesses to increase their marketing automation RoI using MoEngage in this era of data-driven decisions,” said Bashar Hafez, Co-Founder and Managing Director at e-CENS.

“MDLBEAST strives to provide our loyal customers with the best experience as we ran a campaign using MoEngage to target our loyal customers (VIBs) - who attended the 2019 and 2021 Soundstorm events. We sent them personalized messages with promo codes to invite them to this year's event, which recently concluded,” said Mazen Khamis, Director of Platform, Data & Insights, MDLBEAST.

MDLBEAST joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Jazeera Airways, GMG, Mashreq Bank, Alamar Foods, and many more, that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints. 

“We are proud and ecstatic to join hands with MDLBEAST. The brand is creating a space wherein they can promote local Saudi talent on the global stage and provide them with viewership. MoEngage is happy to assist MDLBEAST in its steadfast endeavor to unlock the next phase of customer engagement,” said Sweta Duseja, Director of Customer Success at MoEngage.


About MoEngage

MoEngage is an insights-led customer engagement platform, trusted by more than 1200 global consumer brands such as Commercial Bank of Dubai, Mashreqbank, AMC Theatres, DAMAC Properties, Deutsche Telekom, Samsung, Ally Financial, Vodafone, Landmark Group, and McAfee. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion users every month. With offices in ten countries, MoEngage is backed by Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. 

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MDLBEAST LLC is a music entertainment company committed to growing talent, building the regional scene, and advancing the creative economy. MDLBEAST was established following the success of its flagship festival, SOUNDSTORM, in 2019. Amongst its different work streams, it is the parent company for MDLBEAST Presents, MDLBEAST Records, and XP Music Conference.

Through its focus on artists and talent, MDLBEAST is building a talent infrastructure and providing them with opportunities which put them on global stages. Similarly, through owned events and experiences, content, conversation, fashion, and more, MDLBEAST is helping to build a thriving, and economically sustainable, music community in and for the region. 

For more information contact:
Pooja Poddar Jain
Lead, Communications @ MoEngage