Dubai: Green Cola, a healthy carbonated soft drink developed by Green Beverages, has won Product of the Year Gulf, in the category of Green Beverages for the Year 2023. The event, which was organized by Product of the Year Gulf, took place on March 16th at Royal Mirage in Dubai. The award was received by Periklis Venieris, Founder/CEO and Armand Courson, Managing Director Middle East; in which Green Cola has been recognized for its innovation and ingredients.
The product is Greek in origin, currently present in 52 countries, and its Middle East share has scored a 25% of the global company shares, with plans to expand in the Middle East and Africa. The CSDs demand has proven to be stronger than other packaged beverage categories with Youngsters 15-30 are the main source of volume. The global market is currently estimated at € 270 billion.
Commenting on the award, Courson said: “We are very pleased to receive this award, which demonstrates Green Cola as an innovation in the CSD industry. Launching this product has been a strategic decision and reflects our mission in refreshing our consumers with the most refreshing, innovative & natural soft drinks. With a steady growth both in sales and market share, Green Cola has established its position in the soft drinks category.”
In 2012, Green Cola was launched as the first carbonated soft drink to be sweetened by stevia, combining a great taste with zero calories, no aspartame, no sugar, no artificial sugar substitutes or other health-compromising ingredients, no phosphoric acid and with caffeine extracted form green coffee beans. The uniqueness, innovation and authentic taste of Green Cola succeeded in gaining the preference of consumers.
About Green Cola:
Green Cola is a company that was conceived in Greece in 2011 aiming to deliver a new category of soft drinks based on natural ingredients. The first product was launched in 2012 with the first ever cola with stevia combining great taste with no calories, no aspartame, no sugar, no preservatives, no phosphoric acid, while at the same time including vitalizing elements of caffeine from green coffee beans. The company has been awarded a retailer’s award in Greece for the best company providing growth in the category of food and drinks and consumer award in Greece as Corporate Super brand 2018-2019 and 2021-2022.
In 2019 Green Cola began selling beverages in the United States. Green Cola Bottling International aims to become one of the fastest growing and most innovative beverage companies in the world.