Dubai, United Arab Emirates: Dubai’s award-winning architecture, exhibitions and interior fit-out firm, Elegant Qubes Decoration LLC, announced its plans to expand market operations by restructuring and adding new team members to its UAE offices, ramping up its total staff count to more than 130 employees worldwide. The company is also set to open up new branches in Jordan, Saudi Arabia and Poland before the end of 2023.

This year, Elegant Qubes has been exclusively selected by leading commercial and governmental institutions to design their exhibition spaces, which include the National Agricultural Export Development Board (NAEB) of Rwanda as a Strategic Partner, Al Masaood Energy, Dubai Municipality and STREIT Group.

The events industry in the UAE has bounced back significantly post Covid-19 and the Expo 2020 mega-event which registered more than 42 million visitors across 162 countries globally. Relatively, Dubai’s economy saw a 4.6 percent ($84 billion) revenue peak from Q1 to Q3 of last year and this growth will be reinforced by Dubai Chamber’s launch of its “Events Business Group” arm last year aimed at positioning the city as a 'world-leading events destination'.

Commenting on the recent expansion, Founder & CEO of Elegant Qubes, Razan AbdelKarim Al Fahoum, said: “I am truly excited about our company’s latest growth prospects and positively look forward towards a fruitful and event-filled new year where we will be working with some of the most notable clients and events such as World of Coffee Dubai, INTERSEC, Cityscape, ADIPEC and GITEX, to name a few.”

Last year, Elegant Qubes successfully executed more than 25 projects across government, military defense, aviation, construction, energy, media and the agricultural sectors for prominent organizations such a Dubai Police, Calidas, Saudia Private Aviation (SPA), Emirates Steel Arkan, Al Masaood Energy, Abu Dhabi Media and Silal Agriculture. In addition, the Dubai-based design firm conceptualized and constructed ultra-luxurious apartments and villas, outdoor terraces and mosques across different emirates for a number of high-profile clienteles.

On a global scale, Elegant Qubes supported a range of leading international clients which involved Rwanda Development Board at the Saudi Agriculture international exhibition in Riyadh, Emirates Steel Arkan at the 25th Arab International Cement Conference & Exhibition in Jordan, Dubai’s Roads & Transport Authority (RTA) at the 12th International Trade Fair for Transport Technology in Berlin, and STREIT Group at the Eurosatory 2022 Exhibition in Paris, France.

“Elegant Qubes is an ISO-certified company recognized for its highly-qualified project managers who deliver projects with outstanding time, efficiency and quality control specifications. Unlike standard exhibition assemblers, we house a team of dedicated engineers, project managers and designers who seamlessly work together to create very personalized and premium spaces for our clients. Our project managers focus on all the finest details from flooring, lighting, digital screening all the way to sourcing high-end furniture, decorative fittings and installing hi-tech solutions to meet and exceed our clients’ expectations,” added Razan.

Since its inception, Elegant Qubes has earned more than 15 prestigious accolades from a variety of renowned companies such as: Emirates Steel Arkan– “Strategic Partner” Award 2022, Al Masaood Energy – “Best Overall Stand” Award (ADIPEC 2022), Al Masaood Oil & Gas – “Best Double-Decker Stand” Award & “Creative Partner of The Year” Award (ADIPEC 2019), Dubai Civil Defense (DCD) – “Recognition Award” 2019, NAFFCO – “Certificate of Appreciation” (INTERSEC 2018-19 & 2022), and Ali & Sons (Oil & Gas) – “Best Stand Design” Award (ADIPEC 2019), to name some.

Elegant Qubes was founded in 2014 by Razan AbdelKarim Al Fahoum with the vision of making it “the most sought-after design company in the world”. The firm operates a well-connected network of offices across the world, which cover: UAE, KSA, Egypt, Germany, the US & UK. As a fast-growing company, Elegant Qubes focuses on offering three core services: (1) Architectural Design (Exterior & Interior), (2) Exhibition Stand Design & Management, and (3) FF&E Sourcing which includes advanced technology such as artificial intelligence, virtual reality and smart robots – addressing all project requirements from A-Z. These include 2D & 3D design illustrations, virtual mapping and renderings, flooring, walling, lighting & furniture sourcing, landscaping, exhibition stand assembly and event management for private and corporate events.


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Yusuf A. Stapic
Communications Manager
Elegant Qubes Decoration LLC