In a groundbreaking collaboration, the Administrative Capital for Urban Development (ACUD) has signed an unprecedented partnership agreement with global entertainment powerhouse Live Nation Middle East and Egypt’s premier ticketing platform TicketsMarche. This landmark alliance sets the stage for bringing world-class entertainment and international acts to the New Administrative Capital, cementing its status as a regional hub for entertainment.

The partnership will bring iconic venues such as People’s Square, Nation’s Park, and the Green River into the global spotlight, hosting events that will redefine the region's entertainment landscape.

Eng. Khaled Abbas, Chairman and Managing Director of ACUD, said: "The cooperation between the three parties aims to organize global entertainment events and concerts in line with global and Arab tourism trends, enhancing Egypt’s position on the global tourism map. The collaboration also aims to elevate the entertainment industry in Egypt by hosting world-class shows that cater to all tastes and generations."

The plan includes hosting +10 major concerts and events in 2025, and continuing over the following years, showcasing the New Administrative Capital’s ability to host large-scale global productions. These events are expected to attract hundreds of thousands of attendees, boosting tourism, and establishing the city as a magnet for world-class entertainment.

"We want to show the world our readiness to host major global acts and for the world to see our ability to successfully host such events," Abbas added.

James Craven, President Live Nation Middle East, said "This collaboration is a testament to the region's growing appetite for global entertainment. Together, we aim to set a new benchmark for live events in the Middle East, creating unforgettable experiences that will put Egypt's New Administrative Capital firmly on the global entertainment map."

Mohamed Sirag, Managing Director and Chief Commercial Officer of TicketsMarche, said:
"This partnership represents a transformative moment for the entertainment industry in Egypt and the wider region. By bringing together the global expertise of Live Nation Middle East, the state-of-the-art venues and infrastructure of the New Capital, and TicketsMarche’s longstanding commitment to enhancing the ticketing experience, we aim to redefine live entertainment in Egypt. This collaboration is about more than just hosting international acts; it’s about establishing Egypt as a premier entertainment hub, setting and exceeding global standards. Together, we will create unforgettable experiences for audiences, while showcasing Egypt’s progressive vision and rich cultural heritage to the world."

This partnership represents a bold step forward for the New Administrative Capital, reinforcing its vision to become the first smart city in the Middle East, powered by sustainable, cutting-edge urban developments.

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About the Administrative Capital for Urban Development (ACUD)

The Administrative Capital for Urban Development (ACUD) is an Egyptian joint-stock company established in April 2016. It operates in the field of urban development, aiming to implement, manage, and operate the New Administrative Capital project as one of Egypt's most important national and strategic initiatives. ACUD is governed by Investment Law No. 8 of 1997, with a paid-in capital of 44.6 billion Egyptian pounds. In 2022, the company achieved a total pre-tax profit of 19.8 billion pounds, and its assets increased to 255 billion pounds.

Construction of the New Administrative Capital began at the end of 2016, covering an area of approximately 230,000 acres. It is located about 60 kilometers east of Cairo and about 65 kilometers west of Suez. The new capital is planned to accommodate up to 8.5 million residents upon completion of all construction phases and aims to alleviate congestion in Cairo and address rapid population growth. The project adds significant value to the Egyptian economy, opening wide opportunities for investors, development companies, and others, thanks to the diverse investment prospects the city offers.

The New Administrative Capital is one of the fourth-generation cities that relies on the latest smart systems. ACUD has signed several agreements with major global companies to enhance the concept of sustainable smart cities and buildings in the capital. ACUD aims to manage the infrastructure and services of the New Administrative Capital using the latest technological advancements, establishing it as the first smart city in the Middle East.

About Live Nation Middle East

Live Nation is the world’s leading live entertainment company. Founded in 2005, the company promotes, operates, and manages ticket sales for live entertainment internationally. It also owns and operates entertainment venues and manages the careers of music artists. For additional information, visit www.livenationentertainment.com.

Live Nation Middle East has been operating in the region since 2008.  It has promoted a diverse range of events in the Middle East including acts like Coldplay, Imagine Dragons, Guns N’ Roses, Blackpink, Dua Lipa, Hot Wheels Monster Trucks, Backstreet Boys, Dave Chappelle, Andrew Schulz and Russell Peters to name but a few, covering all types of entertainment from Live Music through to Stand Up Comedy and Family shows.

Ticketmaster Middle East, which was formed in 2013, is now the leading ticketing company in the region, having ticketed a range of music, sporting and family events in the UAE, Qatar and Saudi Arabia.

Facebook: Live Nation Middle East | Twitter: @LiveNationME | Instagram: @LiveNationME

About TicketsMarche

TicketsMarche has been established in the region since 2008, offering full-fledged solutions in the ticketing industry. Since its inception, its drive has always been to maximize sales revenue while maintaining an unparalleled customer journey, coupled with real-time technology. This commitment has led to TicketsMarche becoming the leading ticketing company in the country.

TicketsMarche’s active role in Egypt has positively elevated the entertainment industry and transformed the ticketing experience in the minds of generations. Its expertise extends across different types and genres: international concerts, groundbreaking theatrical performances, conferences, film festivals, sporting events, and more, all of which have become a one-click ticket-buying experience. With its customers in mind, TicketsMarche continuously works to develop and facilitate its services, offering the best user-friendly system possible.