Leading global communications platform Infobip has been recognized as a growth and innovation leader in Frost Radar™: Communications Platform as a Service (CPaaS) by Frost & Sullivan. Infobip stands out by enabling complex, cross-channel customer journey orchestration from one platform. Its AI-infused stack includes GenAI-powered chatbots, journey automation, and real-time personalization.

Frost & Sullivan's evaluation criteria emphasized three key dimensions: innovation excellence, customer impact, and market leadership. Infobip scored highly in product innovation, with its expansion into conversational AI, identity verification, and contact center solutions enabling businesses to overcome the complexity of modern customer communications. The platform's ability to reach over seven billion mobile devices across six continents through 10k+ connections positions Infobip uniquely in the market.

The firm highlighted Infobip's ability to deliver superior customer experiences through its natively built technology platform, which supports businesses across all stages of the customer journey. Infobip drives innovation in network APIs, delivering capabilities such as SIM swap detection, number verification, and device location to enable fraud prevention, secure authentication, and personalized customer experiences. This strong performance has also been recognized with Frost & Sullivan’s 2025 Customer Value Leadership Recognition for the company’s overall excellence in the network API industry.

By combining its SMS Messaging Hub and RCS Messaging as a Platform capabilities with strong connections to mobile network operators and the developer community, Infobip’s CPaaS enablement solution allows telecom operators to unlock CPaaS revenue more efficiently. Frost & Sullivan recognizes that this integrated approach, together with Infobip’s strategic partnerships, makes the company a prefered choice for pioneering network API solutions.

"This recognition from Frost & Sullivan validates our vision of building a single platform that simplifies customer communications for businesses worldwide," said Krešo Žmak, Chief Innovation Officer at Infobip. "Our growth comes from listening to what the market needs and building reliable, innovative solutions that help brands connect with their customers in meaningful ways, on every channel.”

 Elka Popova, VP of Connected Work from Frost & Sullivan added: “Infobip has distinguished itself as a frontrunner in the CPaaS market, building on its deep expertise and market-leading technological solutions, as well as extensive relationships with communication service providers. With a focus on fostering trusted, interactive, omnichannel interactions, Infobip continues to shape the landscape of digital communications.”

About Infobip 

Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected to over 10k+ connections of which 800+ are direct operator connections. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić and Izabel Jelenić. 

Recent award wins include: 

  • Infobip ranked as the number one Established Leader in the Juniper Research Mobile Messaging Fraud Prevention Market report (Sept 2025) 
  • Infobip named a Leader in the Gartner® Magic Quadrant™ for Communications Platform as a Service (CPaaS) for the third consecutive year. In 2025, positioned furthest in Completeness of Vision (July 2025) 
  • Infobip named among Top 75 in Fortune’s Europe’s Most Innovative Companies 2025, placing it in the top 25% of all listed organizations (June 2025) 
  • Infobip ranked as a Leader in the Omdia CPaaS Universe Report for the third time (April 2025) 
  • Infobip ranked an Established Leader in the Juniper Research Conversational AI Leaderboard (Feb 2025) 
  • Infobip named a CPaaS Leader for the third time in the IDC MarketScape (Feb 2025) 
  • Infobip named one of the top CPaaS providers in Metrigy’s CPaaS MetriRank Report (Dec 2024)  
  • Infobip named number one among Established Leaders in RCS Business Messaging in Juniper Research’s RCS Business Messaging Competitor Leaderboard 2024 (Nov 2024)  
  • Infobip recognized as the number one provider in the AIT Fraud Prevention market by Juniper Research (Oct 2024) 
  • Infobip named to Fast Company’s Annual List of the World’s Most Innovative Companies (March 2024)