Doha, Qatar – Doha Festival City, Qatar's ultimate destination for shopping, dining, and entertainment, proudly announces the opening of Alo Yoga, a leading global luxury fashion and lifestyle brand. This flagship store, opened in partnership with Alshaya Group, spans 410 sqm and marks the brand's first venture in the country exclusively to Doha Festival City, located court K on ground floor.

Alo Yoga, established in 2007 in Los Angeles by Danny Harris and Marco Degeorge, is renowned for elevating luxury athleisure. It seamlessly transitions from the yoga studio to street fashion with its high-quality, ethically-made, and environment-friendly apparel and wellness products for both men and women. Celebrated by famous figures, yogis, and fashion enthusiasts alike, Alo Yoga is considered the fastest growing activewear brand globally.

The new store in Doha Festival City embodies the brand’s mission to inspire wellness and create community through mindful movement. Customers can explore the latest collections of high-performance activewear and trendy leisurewear, beautifully showcased in an expansive layout designed to enhance the shopping experience.

"We are ecstatic to welcome Alo Yoga and to be home for their first and only store in the country. This significant addition to our mall underscores our commitment to our brand promise; 'It's My Place, My Choice.’ Alo Yoga doesn’t enrich our diverse portfolio of world-class retail options only, but also reinforces our dedication to continually enhancing the shopping experience in Qatar," said Simon Van de Velde, Chief Asset Management Officer of Al Futtaim Real Estate.

“Our latest opening in Doha will give us an opportunity to connect with our customers in Qatar, through popular athleisure styles, fitness apparel and accessories. Our expansion model continues to focus on commitment and convenience, as we continue to expand Alo and its offerings,” said Rebecca Jobo, President of Wellness Division at Alshaya Group.

In conjunction with the store opening, Alo Yoga is also launching its dedicated Qatar online shopping platform,, further expanding its accessibility and customer engagement in the region.

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About Doha Festival City

Doha Festival City, Qatar's ultimate shopping destination and amongst the top 20 malls globally, encompasses over 500 stores within its 250,000 sqm area, featuring renowned brands like Harvey Nichols Doha, Chopard, Al Fardan Jewllery, Marli, Mikimoto, IKEA, ACE, and Marks & Spencer. Additionally, the mall is also home to popular favorites such as Debenhams and Centrepoint, further broadening its diverse retail offering.

The mall offers over 100 dining choices, including key fine dining places such as Yasmine Palace, Leto and Laduree and eateries like Nando’s, Cheesecake Factory, PF Chang’s, and local favorites Monoprix and Jamie’s Italian. Varied food courts at both ends cater to quick dining needs.

For entertainment, Doha Festival City offers a diverse range of world-class attractions. Angry Birds World, the world’s first park of its kind, provides family fun inspired by the popular game and movie. VIRTUOCiTY™, the region’s first dedicated gaming hub, offers an immersive digital experience with racing simulators, escape rooms, and an eSports arena. Snow Dunes™, Qatar's first indoor snow park, features a castle inspired by Qatari architecture and uses advanced technology to create a frosty paradise at -4 degrees Celsius. Additionally, the mall houses Qatar's first VOX 4D cinema complex, equipped with 17 screens and offering an unparalleled movie-watching experience.

In October 2023, Doha Festival City introduced the Virtual Mall, a state-of-the-art 3D digital shopping platform that transforms the retail experience. This innovative platform allows customers to explore the mall virtually and interact with store experts, merging the convenience of online shopping with the feel of an in-person visit.

Additionally, in collaboration with Qatar Islamic Bank and Mastercard, Doha Festival City launched an exclusive Gift Card, revolutionizing the shopping experience with a seamless, cashless payment option available in over 500 stores. Available for purchase at the mall’s customer service desks, this innovative card simplifies transactions and offers access to a host of exclusive offers and promotions. Gift Card holders can enjoy special deals across a diverse range of retail, F&B, and entertainment outlets, making it the perfect choice for those seeking the ideal gift or wishing to shop cost-effectively.

Another major development is The Village, the newly opened outdoor extension at Doha Festival City. This family-friendly area offers an immersive outdoor experience, complete with a variety of amenities. Highlights include a captivating water fountain, dedicated kids' play areas. Aligning with the brand message “My Space, My Choice,” The Village enriches the community experience and encapsulates the "Live More" aspect for families, enhancing the space and complementing the shopping experience.

The mall has been honored as the 2023 Qatar Tourism winner for 'Outstanding Service Excellence - Shopping Mall' and 'Outstanding Smart Solutions - Innovative Solutions in Sustainability,' showcasing its commitment to sustainability and service excellence. This recognition is accompanied by the 2020 Travelers’ Choice Award from Tripadvisor and accolades from KAHRAMAA and the Al Daayen Municipality.

Doha Festival City is a sought-after destination for residents, investors, and stakeholders, delivering an exceptional experience in shopping, dining, and entertainment, reinforcing its status as a go-to mall in the country and region.

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Al-Futtaim Real Estate

Al-Futtaim Real Estate is the region’s only private master developer with over six decades of real estate and management experiences, with a diversified portfolio across the real estate value chain. Al-Futtaim Real Estate is responsible for a multi-billion-dollar portfolio comprising of individual, corporate real estate and investment assets and master-planned destinations across the Middle East and North Africa region. With capabilities across the value chain and entire real estate cycle from location conceptualization, development, design and fit-out, asset management, contracting and operation, Al-Futtaim Real Estate covers a diverse range of industries and asset type including residential, commercial, malls, hospitality, healthcare, infrastructure, and education.

The current flagship mixed-use urban communities under Al-Futtaim Real Estate’s Festival City brand are Dubai Festival City, Cairo Festival City and Doha Festival City. Dubai Festival City and Cairo Festival City are fully integrated communities which have been carefully master planned to offer a superior lifestyle destination with outstanding facilities, comprising residential and commercial accommodation, educational institutions and five-star hotels to fully complement the signature retail, leisure, and entertainment proposition. The Real Estate portfolio covers over 1 million sqm GLA across retail and commercial assets and over 80 million in annual footfall across five malls in the MENA region: Dubai Festival City Mall and Festival Plaza in the UAE, Cairo Festival City Mall in Egypt, Doha Festival City in Qatar and Zenata Mall in Casablanca, Morocco.

Testament to its expertise in the retail space, Al-Futtaim Real Estate also provides third party management services in asset management, leasing, marketing and operations for shopping centers in the region, including Arabian Center, part of the Al Naboodah Group.

The Al-Futtaim Real Estate division also manages Al Futtaim’s contracting business, a fully integrated, end-to-end engineering, technologies and construction specialist with a solid delivery track record of mega projects in major Middle East markets over the past 50 years. Al-Futtaim Engineering & Technologies offers customers complete engineering and systems integration solutions.

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About Alo

Alo Yoga (Alo) is a Los Angeles-based premium lifestyle brand specializing in luxury activewear with a mission to spread mindful movement, inspire wellness and create community. Since launching in 2007, Alo has become a global leader in activewear design and franchised fabrics. Since day one, Alo has been eco-aware and has been W.R.A.P. Certified in a humane and sweat-shop-free environment. An acronym for Air, Land, and Ocean, Alo has a studio-to-street mentality that transcends fashion and goes beyond the mat. Alo is available online at and Alo Sanctuaries in Los Angeles, New York, Miami, San Diego, Scottsdale, Austin, and select retailers.

Today, Alo operates 84 stores throughout the world and ships globally via its website.

About Alshaya Group 

Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers,  

Alshaya Group’s portfolio extends across MENA, Türkiye, and Europe, with thousands of stores, cafes, restaurants, and leisure destinations, as well as a large-scale online and digital business.     

Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences.   

Fresh, modern, and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be.  Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.  

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