Manama, Bahrain – City Centre Bahrain's community-driven initiative #Bealight this Ramadan is a collaboration with the Royal Humanitarian Foundation to brighten the lives of 5,000 orphans. A premier shopping, entertainment, and lifestyle destination in the Kingdom, City Centre Bahrain continues to demonstrate its commitment to uplifting the lives of the Bahraini community through its Ramadan campaigns that encourages the local community to come together to support a cause.
The #Bealight installation that will be located at the Central Galleria of the mall offers the opportunity for the local community to contribute to this social cause by turning on a light and City Centre Bahrain will make a financial donation on their behalf. Each of the 5000 lights represents an orphaned child, and during the campaign, the local community is challenged to contribute towards increasing the donation by resetting all the lights. Each time a light is switched on, the #Bealight installation will come to life, displaying a special light show.
Duaij Al Rumaihi, City Centre Bahrain Mall Director said, “We have a responsibility to make positive impact on our market and community - socially, environmentally, and financially - and to work with government entities and NGOs in support of causes that promote community awareness and engagement. It is a great honor for us to work with the Royal Humanitarian Society, which has enhanced charitable and philanthropic activities in Bahrain, which enable brands like ours to become more involved.”
Dr. Mustafa Al-Sayed, Secretary-General of the Royal Humanitarian Foundation, appreciated the distinguished initiative launched by City Centre Bahrain. He added CSR initiatives such as these contribute to spreading goodness while encouraging the culture of giving when organized during the holy month of Ramadan. He further talked about City Centre Bahrain's leading role in community-driven initiatives that motivate the public to come forward and contribute to supporting orphans. .
The City Centre Bahrain #Bealight campaign will is live from the first day of the holy month.
For more information visit www.citycentrebahrain.com.
Memac Ogilvy Public Relations
Disclaimer: All facts and figures in this release are accurate at the time of issuance.
About City Centre Bahrain
City Centre Bahrain is the largest shopping, leisure and entertainment destination in Bahrain, attracting more than 14 million visitors annually. Spread across more than 158,000sqm of retail space, City Centre Bahrain offers an international mix of more than 340 exclusive brands including 60 dining outlets, with major stores such as the Kingdom’s largest Carrefour hypermarket, Saks Fifth Avenue, Debenhams, Centrepoint and Home Centre. The mall’s integrated family leisure offer includes a 20-screen VOX Cineco Cinema, and a Magic Planet. The mall is also adjoined by two premium hotels, the 5-star Westin Hotel City Centre Bahrain and Le Meridien Hotel City Centre Bahrain.
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately held corporates in the region.
Majid Al Futtaim owns and operates 29 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 400 outlets including City+, the region’s first checkout-free store, and an online store.
Majid Al Futtaim operates more than 600 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.
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