Dubai, United Arab Emirates: Al-Futtaim Malls’, Unipod Hospitality and Limestone Lab appoint BB Social as the food partner for its latest venture, Helipad by Frozen Cherry set to launch this January. 

Co-founded by Spero Panagakis and Alex Stumpf, BB Social revolves around its community and its luxurious palette of varieties of Modern Eastern Cuisine. 

The new partnership will see the home-grown concept BB Social operating the menu for Frozen Cherry Dubai, bringing its signature Eastern cuisine to the immersive experience. 

Originally founded in Beirut in 2016 Frozen Cherry skyrocketed, becoming widely known by residents and tourists alike for its breathtaking views, eclectic menu and unforgettable experiences. 

Helipad by Frozen Cherry is set to bring its signature experience to Dubai with its new concept featuring themed music nights, Unplugged sessions, astro events and more to create unforgettable sunset memories.

Hayssam Hajjar, General Manager of Al-Futtaim Malls – UAE said, “We were already confident in Unipod Hospitality and Limestone Lab’s ability to deliver an unmatched experience with the opening of Helipad by Frozen Cherry at Dubai Festival City Mall, and the addition of BB Social only sets to elevate the concept’s appeal even more. A staple in Dubai’s F&B scene, BB Social has built a community of Modern Eastern Cuisine lovers who appreciate its eclectic menu. Couple this with breathtaking views in a unique venue and you have a recipe for success.’

Co-founders of BB Social, Philotimos and Soule Soups, namely Spero Panagakis and Alex Stumpf comment “We are beyond excited to expand our skill set in 2023 with the announcement of this new F&B collaboration with the Lebanese Brand "Frozen Cherry".

Panagakis shares “Inclusion is the core of our brand identity and we have been working hard in our kitchens with our culinary king Alex Stumpf to create and define a menu that compliments the core roots of this Lebanese success story.  We shall also be ensuring our own flair and style is incorporated in our choices to guarantee this infused menu will be one your taste buds have not experienced before.”

Elie Zouein and Nasri Choueiri, founders of Frozen Cherry Beirut comment “After two years in the making, we are thrilled to be partnering with a culinary team to create a menu that encapsulates our vision for Frozen Cherry Dubai.” 

Hassan Ballout, co-founder and CEO of Limestone Lab comments “Following the legacy that Frozen Cherry has built as a go-to destination in Beirut, we are proud to add our expertise in the UAE landscape to bring an all-new experience to the dynamic city of Dubai.”

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About Dubai Festival City Mall

Dubai Festival City Mall is one of the major shopping destinations in Dubai and the super-regional flagship mall in the Al-Futtaim Malls portfolio. With over 400 outlets, the mall is home to IKEA, renowned fashion brands like Zara, H&M, Marks & Spencer, Nike, Adidas and more. 

The dining destination offers iconic waterfront dining on Festival Bay and comprises 50 restaurants and cafés and the largest food court in Dubai. The mall was the first to bring F&B concepts such as Origami, Oporto, Sugar Factory, Tortilla, a brand-new Rainforest Café, and the Middle East’s only Hard Rock Café to Dubai. The entertainment venue is also home to a 7-star 18-Screen Novo Cinema with 4D IMAX, Fabyland, a 70,000 sq. ft. family entertainment center, the world-first BOUNCE-X trampoline park and the record-breaking, global attraction IMAGINE. For more information visit: www.dubaifestivalcitymall.com 

About Unipod Hospitality

Unipod Hospitality is a diverse group of likeminded investors, collaborators, and artists with shared passion and know-how in hospitality, food and beverages, architecture, design and innovation. Founded in 2017, Unipod Hospitality is driven by expertise and pioneering spirit hoping to extend to many projects from many fields, industries, and sectors.

About Limestone Lab 

Limestone Lab is an Experience Design Studio created by entrepreneurs and innovators, whose main focus is enriching new ideas and empowering the ideas of like minded innate young entrepreneurs, in order to mature into viable & attractive investment opportunities. Limestone Lab builds business models, turning them from what could be into what would be, structured alone Hospitality, Technology & everything around and in between. 

About Al-Futtaim Group 

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.

Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com

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Lena Khalil
Lena@Blk1nk.com