• CRN’s 2023 Partner Program Guide honors Avaya for providing industry-leading value to partners and customers

Dubai, UAE – Avaya, a global leader in solutions to enhance and simplify communications and collaboration, announced that it has earned a 5-star rating in the 2023 Partner Program Guide by CRN®, a brand of The Channel Company. This prestigious rating is given to companies that excel in building and maintaining profitable channel partnerships.

The annual Partner Program Guide is a valuable resource for managed service providers (MSPs), value-added resellers (VARs), system integrators (SI) and service providers (SP), and strategic service providers looking for technology manufacturers that offer the best partner programs to support their business needs. CRN evaluated vendors based on program requirements and offerings, including partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.

Avaya was recognized for its outstanding commitment to nurturing strong and successful channel partnerships. The Avaya Edge Partner Program boasts roughly 4,600 partners globally and is a comprehensive approach that simplifies, integrates, and aligns to improve the speed at which our customers need to generate new business and experience growth. The company's partner program offers a range of benefits, including financial incentives, sales and marketing assistance, training and certification, technical support, and more. These elements have set the company apart and have played a key role in boosting partners' long-term growth.

"We continue to build on our award-winning Avaya Edge 2023 Program designed to provide industry-leading value to our partners enabling them to be successful with tools to help their customers," said Fadi Moubarak, Vice President - Channels, Avaya International. "At Avaya we are committed to delivering innovative solutions that enable our partners to thrive in today's dynamic marketplace. We will continue to invest in our partner program to provide the best possible support to our channel partners and drive growth for their businesses."

Avaya carefully chooses partners based upon their innovation and ingenuity − adding the perfect elements and expertise to complete solutions, helping organizations deliver experiences that matter. Within the Avaya Edge Partner Program, there is also an emphasis on inclusivity for businesses regardless of size or unique partner business model to enable growth making it one of the only channel programs in the industry to do so. Avaya’s partners are excited for the future and the opportunity to enable their customers to innovate without disruption:

“Avaya continues to produce market-leading solutions that are filling the CX needs of a huge range of customers, which is why our partner community remains attracted to the company. With an impressive CX roadmap for on-premise solutions, opportunities to create value out of alliance technologies, and an easy path to cloud-based CX solutions, it’s easy for our partners to find the right Avaya product fit for their customers,” said Antony Byford, Vice President Cloud & Collaboration, Westcon Europe.

“Avaya’s message to the market, about providing Innovation without disruption, has resonated perfectly with customers,” said Somkant Mishra, General Manager, Keyston Distribution. “What’s even better than the message, however, is the fact that Avaya is one of the few brands globally that can actually deliver on that promise. Given the fragility of the global economy, organizations are looking for ways to deliver the advanced innovations that their customers demand, while still making use of existing investments. With Avaya, we can deliver that.”

With this recognition, Avaya continues to demonstrate its commitment to building strong and successful channel partnerships. The 2023 Partner Program Guide will be featured in the April 2023 issue of CRN and online at www.CRN.com/PPG.

Learn more about joining the Avaya Edge Partner Program and how you can take your business to new heights by partnering with Avaya.


About Avaya

Businesses are built by the experiences they provide, and every day millions of those experiences are delivered by Avaya. Avaya is shaping the future of customer experiences, with innovation and partnerships that deliver game-changing business benefits. Our communications solutions power immersive, personalized, and memorable customer experiences to help organizations achieve their strategic ambitions and desired outcomes. Together, we are committed to helping grow your business by delivering Experiences That Matter. Learn more at http://www.avaya.com.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by nearly 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com

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© 2023 The Channel Company LLC. CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

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The Channel Company

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