Dubai, UAE: Aramex, a leading global provider of comprehensive logistics and transportation solutions, has launched a special video campaign for Ramadan centered around an undelivered parcel destined for Gaza. This campaign highlights a message of peace and togetherness as part of Aramex’s commitment to promoting global harmony.

Focused on the word Salam or peace in Arabic, the campaign video depicts a parcel that is being sent by a Palestinian citizen living abroad to his family back home in Gaza, which is held back in a storage room midway through its journey, until either a ceasefire or peace agreement is in place, or the borders are opened up and parcels can be delivered to Gaza.

The moving film is directed at people from all over the world who wish for peace in the world, and ends with a call to action to send a message of peace via the website deliverpeace.global. On this dedicated site, people can record a short video message and say the word ‘Salam’ – in solidarity with the campaign’s theme of promoting peace and harmony in Gaza and around the world.

Commenting on the initiative, Mike Rich, Group CMO at Aramex, said: "We were struck by a poignant question: What do you do when you cannot deliver a parcel to places like Gaza, especially in the holy month of Ramadan? The answer that resonated deeply was 'Salam' or 'Peace'—a message that transcends borders and speaks to the heart, provides reassurance to all communities, and holds out hope for the future. At the center of our complex and ever-growing operations at Aramex is our pursuit of Delivering Good and helping communities. Social responsibility has always been a vital part of our strategic focus, and we are proud to launch this campaign and demonstrate the power of one word—peace—that can truly make a difference to our collective future. This is a campaign that is very close to our hearts and driven by Aramex’s mission to deliver a better future to all communities, and I am confident that this will resonate in the hearts and minds of people across geographies."

The Ramadan video campaign underpins Aramex's keenness to leverage its market-leading reach and goodwill within the region and beyond to support local and global efforts in promoting messages of peace.

For more information and to participate in the Ramadan campaign, visit deliverpeace.global and join the peace movement by spreading the word on your social media channels using the hashtags #TheUndelivered #DeliverPeace #ParcelOfPeace. Watch the video here: youtu.be/vtAe3Wlx67I.

About Aramex:

Aramex, established 40 years ago, has emerged as a global leader in logistics and transportation, renowned for its innovative services tailored to businesses and consumers. As a listed company on the Dubai Financial Market (DFM) and headquartered in the UAE, our strategic location facilitates extensive customer reach worldwide, bridging the gap between East and West.

With operations in 600+ cities across 70+ countries, Aramex employs over 16,000 professionals. Our success is attributed to four distinct business products that provide scalable, diversified, and end-to-end services for customers. These products are:

  • International Express, encompassing Aramex's Parcel Forwarding Business (Shop & Ship and MyUS).
  • Domestic Express
  • Freight Forwarding
  • Logistics & Supply Chain Solutions

Sustainability is at the core of our vision and mission. To build a truly sustainable business, we leverage our core competencies to make a positive impact as responsible members of the communities we serve. Through partnerships with local and international organizations, we strive to expand our reach and benefit more individuals through targeted programs and initiatives. To address environmental concerns and combat climate change, we have committed to the Science Based Targets initiative (SBTi), renowned globally. This commitment propels us to accelerate our climate action goals, aiming for Carbon-Neutrality by 2030 and Net-Zero emissions by 2050.

For more information, please visit us: www.aramex.com       

For more information, please contact:
Aramex
Mike Rich
Group CMO
mikeri@aramex.com        
Gambit Communications
Showkat Rather
Senior Account Manager
aramex@gambit.ae