Dubai - Coca-Cola Middle East has announced today (February 9) Egyptian superstar Tamer Hosni, singer, song-writer and composer, will be its new Middle East brand ambassador.
Hosni will grace the soft drink giant's advertising and print campaigns as well as concerts throughout the region following a two-year contract.
Born in Cairo, Hosni completed his bachelor's degree in media from the 6th October University. His first album released in 2006 was met with an exponential response throughout the region. Some of his hits include 'Awsiflak', 'Inta Hayaty' and 'Hub'. His genre is primarily romantic.
Rafik El Toukhi, President - Middle East Business Unit for Coca-Cola Middle East said: "Following the remarkably successful 4 years with the Lebanese super star and singing diva Nancy Ajram representing us, we realized the importance and impact of dynamic brand ambassadors in the region. Based on our extensive market research on popularity, personality and suitability for the Coke Side of Life, our choice naturally fell on Tamer Hosni. In his extensive emotional range of music, his love for life and his dedication to spreading the message through music, we found the perfect fit in Egypt's most popular superstar.
"We are confident with Tamer we will be able to widen our appeal further in the region, specifically in Saudi Arabia. In a nutshell, the man with the most enchanting voice was a choice that makes perfect sense for Coca-Cola, both strategically and as a representation of what Tamer encompasses as an artist."
Tamer Hosni said: "Coca-Cola embodies so much of what I believe in since the company is dedicated to providing consumers not only with an extremely favorite product but a way of life as well. Coca-Cola is a brand that encourages joy, a love for life, vitality and most importantly, music. It gives me great pleasure that from today my name will be synonymous with the world's most famous brand."
With his abundant talent, Tamer has given several chartbusters and has recently tried his luck as an actor through a variety of highly successful productions.
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Editor's Notes
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including Coca-Cola Light, Fanta and Sprite. As well as marketing a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.
For more information, please contact:
Amr Diab
JiWin
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Email: amr.diab@jiwin.ae
© Press Release 2008
