Dubai - A replica of the Chevrolet Camaro has been added to the Chevrolet Car Design and Sales Center at Kidzania, the children's "edutainment" center located in Dubai Mall.
At the Chevrolet Car Design and SalesCenter, children have the opportunity to play the role of a car designer or sales agent.
In the design center, a multimedia system provides an interactive learning experience. As car designers, children can use an advanced interface system to design their very own Camaro by choosing from a selection of exterior colors, designs and customization options. Children are rewarded with a Car Customization Program completion certificate upon completing the activity.
Children can also choose to assume the role of a sales agent and communicate the many features of the Camaro to showroom visitors after learning more about the vehicle.
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About Chevrolet
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. Chevrolet has a strong heritage in the Middle East - stretching back more than eight decades - where it has established itself as one of the most trusted automotive brands in the region. Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long-lasting SUVs and pickups, such as Suburban and Silverado; and award-winning passenger cars and crossovers, such as Cruze, Malibu and Traverse. For more media material about Chevrolet in the Middle East, please visit http://media.chevroletarabia.com
For more information:
Samer El Khalil
Regional Communications Manager
General Motors Middle East
Tel (+9714) 314333
E-mail: samer.elkhalil@gm.com
Rasha Ghanem
Chevrolet Product Communications
Tel (+9714) 3143987
E-mail: rasha.ghanem@gm.com
Marwan Abu Ghanem
Tel (+9714) 4055511
E-mail marwan.abu-ghanem@hillandknowlton.com
© Press Release 2011
