Dubai, UAE: CELS Events, a business unit of CELS Group with over 15 years of expertise won the Silver Award for Best Decor and Design category at the "Retail Congress MENA 2019". The award was conferred for the “Little Mermaid” stage show at Lagoona Mall which had captivated the families during EID Al Adha as the mesmerising show enthralled the audience.

“We are truly thrilled to be acknowledged at such a prestigious forum and recognitions such as these encourage us to further push the envelope. We are committed to imagining, building and performing breathtaking experiences. From concept to delivery, our exceptional in-house team takes care of every detail of truly bespoke events”, said Mr. Luca Cappucciti, Executive VP, Strategic Partnerships and Corporate Affairs at CELS Group, who has recently joined the group. Mr. Cappucciti comes with international experience in global business development intelligence, corporate strategic partnerships management and public affairs in retail, shopping centres and mixed-use developments, hôtellerie and luxury industries.

 “CELS Events presentation of the Little Mermaid was an absolute smash hit with the audience.The high-quality spectacular show has indeed introduced another level of excellence to the events industry. Moreover, as a company we are committed to conceptualizing superbly crafted and innovatively created superior quality shows which can mesmerize the audiences ,” added Mr. Alessandro Gaffuri, Founder and CEO, CELS Group. CELS Events and AFKAR Lighting, one of the business units of the Group were also the Platinum Sponsors of the Retail Congress MENA 2019. AFKAR Lighting is known for specialising in creating original festive lighting, handcrafted decorations, and multimedia setups. 

CELS Group

CELS – Customer Engagement Loyalty Solutions is a European based company that originated from Italy and offers well-established professional solution with offices around the world in Milan, Dubai, Doha, Hamburg, Riyadh and London, with over 30+ professionals and a founder – Alessandro Gaffuri who has solid proven experience managing Shopping Malls & Community focal points.

CELS Group expresses a multidisciplinary approach through independent business units (CELS Events, AFKAR Lighting, HAMMOND Feel the Magic, Marketing &Co and VIAFONE Technologies) that work in a consistent way.

CELS Events:

CELS Events, part of CELS Group are committed to imagining, building and performing breathtaking experiences. Operating from 6 major cities including Milan, Dubai, Doha, Hamburg, Riyadh and London – the innovative company takes care of every detail of truly bespoke events from concept to delivery and everything in between.

CELS Events captures the audiences by bringing them together and creating inspiring, exciting and impressive events in turn providing favourite meeting places for them to have fun. The company specialises in Mall Activations & Promotions, Edutainment Concepts, Stage Shows &Entertainment, Corporate Events & Exhibitions, Event Production, Concerts& Comedy Shows amongst other events.

For further information, kindly contact:

Anuroopa Mukherjee, Pulse 360 PR & Marketing Communications
Mobile: 050 6787335, Email: 

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