New affordable monochrome laser range offers automatic double-sided printing and compactness for home, Small Office and Home Offices
Brother International (Gulf) FZE, a leader in home and business IT peripherals that focuses on the 'Customer-First' approach, revealed a new line of compact monochrome laser printers, DCPs and MFCs suited for homes, Small Office Home Offices (SOHOs) and even Small Medium Businesses (SMBs) during a product launch held at The Address-Dubai Mall. The new range offers first-in-its-class automatic duplex printing that not only avoids the hassles of manual paper feeding, but also saves costs conveniently - a top priority for most individuals or businesses today.
Consisting of three stylish and compact new printers - HL-2130, HL-2240D, and HL-2270DW - this latest range of monochrome lasers offer a wide variety of user-friendly functions that enable users to choose from a selection of print options with ease. One such function is the new time-saving Automatic Duplex Print, a first for monochrome laser printers in the market to offer smart double-sided printing for all documents, cutting the hassle of manually feeding papers separately. Besides increasing efficiency, the new printers are also environmentally-friendly by reducing paper usage by 50 percent and comes with a 3 Year Warranty.
"Brother aims to deliver quality printing solutions at minimal cost while providing maximum value and optimum results for our users. Adding a slew of new and improved features including the exceptional automatic double-sided printing capability in this class of printers, Brother's new range of compact monochrome laser printers keep prices competitive and highly affordable with increased efficiencies, making it ideal for home or office users seeking excellent reliability and returns," said Ranjit Gurkar, General Manager, Brother International (Gulf) FZE.
Also included in the launch were three additional MFCs; the MFC-7860DW, MFC-7360 and the MFC-7470D. These three new models print at fast speeds, averaging at 24 to 26 pages per minute; versatile all in one laser printer, scanner, copier and fax; automatic double sided printing, wired and wireless networking access and spacious automatic document feeder trays. The printers are easy to operate with a control panel and two-line LCD screen. Two new DCP units have also been launched, the DCP-7055 and the DCP 7065DN. These digital copier printers can print at 20 pages per minute and comes in a High Quality 1200 print resolution and two-line LCD screen. All units are eco-friendly and use high yield toner to help promote savings on costs.
Work space clutter can also be avoided with the wireless networking feature of the HL-2270DW for sharing among multiple users. Web-Based Management and BR Admin Professional 3 are also available for HL-2270DW, allowing users to access the printers from any operating system without the need to install any software. Furthermore, this range of monochrome laser printers boasts noticeably improved print speeds of up to 26 pages per minute (ppm) and high-quality documents with 2,400 x 600dpi optimised print resolution. Equipped with a 1,200-page standard yield toner cartridge, users enjoy a lower cost-per-page printing cost.
"Brother remains steadfast in its commitment to meet the Middle East and North African (MENA) region's increased demand for more reliable and effective multi-function printers. Today's consumers are on the lookout for printers that can fulfil their daily operational requirements; help save costs and leave less of a carbon footprint on the environment. The launch of these new printers bolster's our confidence in further implementing key strategies that can help reinforce our presence in the region," concluded Gurkar.
Apart from cost-savings, Brother also recognises the need for SOHOs to save time and space. The flexible paper handling from Brother's latest range allows users to load up to 250 sheets of paper, thus reducing precious time from multiple loadings. With the slew of added features that deliver maximised conveniences and efficiencies to home and business users, this range of environmentally-friendly monochrome lasers are also Energy Star certified for lower power consumption that reduces energy bills.
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About Brother International (Gulf) FZE
Brother International (Gulf) FZE is a subsidiary of Brother Group, Japan, one of the global leaders in the development and manufacturing of technologies in the printing, communication and digital imaging industries for homes, SOHOs and enterprises. The company's Middle East headquarters, with fully integrated sales, marketing and services capabilities, is located at the Jebel Ali Free Zone in Dubai. Brother International (Gulf) FZE has authorized distributors across the region, including in the GCC countries, Levant region, Iran, and East, West and Central Africa. The core products of the company are Laser printers, Facsimile machines and Multi-Function Centers. Brother's product range also includes Labeling machines, Electronic Typewriters, Laminators, and Stamp Creators, Home Sewing machines and Embroidery machines.
NOTE: All brand and products names are trademarks or registered trademarks of their respective companies.
About Brother Earth
Brother always takes responsibility, acts respectfully and tries to make a positive difference. Brother Earth is Brother's attitude and commitment to play a part in building a society with sustainable development. Help the environment now by giving a click at http://www.brotherearth.com. Brother will contribute to a variety of global environmental protection activities on your behalf. The number of clicks each project receives will determine proportionately how the funds will be allocated. Brother plans to donate JPY15, 000,000 for the total clicks by the end of March 2011.
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